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You're here (NASDAQ: TSLA) has polarized investors. On the one hand, it has attracted enough investment capital to boast a slightly higher market capitalization than General Motors Despite selling only a fraction of the millions of vehicles GM ships each ear. But on the other hand, there is the fact that Tesla is one of the most courted securities on the stock market, traders betting to earn money thanks to the fall in share prices .
Despite the shared opinion on Tesla's stock, one thing investors are likely to agree on is that Tesla's Model 3 changes the game. Not only did the major vehicle prompt many manufacturers to improve their electric vehicle plans, but soaring vehicle sales made it the best-selling mid-size sedan in July. And based on Tesla's forecasts for faster growth in vehicle deliveries in the third quarter, vehicle growth will only widen.
And now, there's another reason why Model 3 is changing the game: security.
Model 3. Image Source: Tesla.
Five stars
When Tesla unveiled for the first time the production version of Model 3, the electric car manufacturer promised that the new vehicle would have a five-star safety rating. But it is only this week that the vehicle has finally received this rating. After testing the rear-wheel drive version of the new vehicle, the National Highway Traffic Safety Administration (NHTSA) awarded the vehicle an overall rating of five stars and a five-star rating in all categories and subcategories. The main categories are frontal, side and overturn collisions.
The five-star rating of the NHTSA Model 3 means that all of the company's vehicles now have five stars – not just five stars overall, but five stars in each category and subcategory.
When the Model S was tested in 2013, the vehicle got the highest rating of all cars already. But Tesla has since stopped providing manufacturers with scores above five stars.
Tesla's X Model security rating also made headlines because it was the first SUV to achieve five stars in all categories and sub-categories. As with other Tesla vehicles, the low center of gravity of Model X makes reversing extremely difficult. "The rigid and powerful battery that powers the X model is mounted under the floor of the vehicle, creating a center of gravity so low that the X model has the lowest probability of overturning any SUV on the road." "No other SUV has ever lived up to this need for reversal."
Model 3 also benefits from the same safety benefits inherent in Tesla's approach to vehicle design. The battery helps make overturning more difficult and provides lateral collision resistance. In addition, the front trunk of Model 3 means that there is a larger area of deformation to absorb shocks before.
A demand lever?
The higher security rating of Model 3 is timely for the automaker. The company has increased production in the hope of achieving profitability in the second half. By putting the standard battery version of Model 3 on hold until next year, Tesla must maintain high levels of demand for the most expensive versions of the vehicle in the third and fourth quarters. While Tesla was convinced of the demand for Model 3 in the company's second quarter shareholder letter, the market for customers willing to pay for Model 3 releases starting at $ 49,000 is likely limited.
A five-star rating in a timely fashion for Model 3 could help get a vehicle.
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