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Tesla likes to think of itself as a disruptive technology company in Silicon Valley. It's far from accurate. Despite live software updates for his vehicles and a plant in the Bay Area, Tesla is basically a car manufacturer.
However, this is the most technical group of automakers, and it is actually a major advantage in Silicon Valley. Because, unfortunately, real technology companies are starting to have a very bad image.
Facebook, after a devastating New York Times inquiry into social network leadership following numerous crises, no longer seems to make the world more free and open.
Google is mingled with the military-industrial-digital complex and the HQ2 civic reality show from Amazon has been greeted as a step back after the online retailer had finished sharing the booty between the Washington area and New York City – two places that he could have chosen anyway, with no free press month for the effort and incentives of the state of New York.
Twitter … well, Twitter. If you like your semi-professional online fight 24 hours a day, 7 days a week, you know what bird to watch.
The excellent timing of Tesla
And these are just the main players in the Internet 2.0. Apple has always destroyed the music industry and, although Microsoft is no longer what it used to be, it's still with us and not necessarily loved. The old model of technological misconduct, Uber, must be delighted that Facebook is now taking a good share of the heat.
Tesla has certainly suffered a summer of discontent, particularly with its troubled model 3 launching project and the failure of President Elon Musk's privatization project, as well as subsequent actions and fines from the SEC. But the company ended its season of bad luck self-inflicted in time to generate a rare profit in the third quarter. In the end, the timing was excellent, given the imminent collapse of technology and the industry.
Tesla's core mission is to face a global climate disaster by freeing humanity from fossil fuel dependency. In addition to the media coverage of Musk's Twitter feed, there is virtually no commitment to advertising, the industry that defines Facebook and Google.
Do not kill other industries and manufacturing in the United States
Unlike Amazon, Tesla does not erase traditional industries. And of course, Tesla designs and builds its cars in California, while Apple designs its devices in the Golden State, but assembles them in China.
Clearly, Tesla will be making cars in China in the future, but for the moment, it looks like a tech company a little like it does not do anything wrong, in particular.
I realize that I'm over-generalizing the technology sector as a whole – there are obviously some trustworthy companies and some solid people, although a lot of stronger people like Kevin Systrom have moved away from Facebook, maybe to be by strategy of preservation of the decency.
That said, if you are looking for a Silicon Valley company that is trying to do what is right and stands out, Tesla is. Will the company benefit? It remains to be seen. But it would be justified to do it.
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