Tesla offers radio autopilot upgrade as part of new free trials

Following several changes, it seems that Tesla insists on selling its recently upgraded autopilot package.

We are now learning that Tesla is offering a discount on the autopilot package as part of a new test.

As we reported last week, Tesla increased the price of the enhanced autopilot package when it was purchased after delivery from $ 6,000 to $ 7,000.

The transaction appears to be aimed at encouraging buyers to order Tesla cars with the function priced at $ 5,000, instead of waiting to order later after delivery.

Although Tesla has increased the price of the upgrade after delivery, it appears that buyers will be able to avoid the price increase and even benefit from this feature at a lower price than the original price of $ 6,000. .

Tesla has launched a new series of 30-day autopilot tests and on its website, the company says that Tesla owners will have the option to buy the $ 5,500 package at the end of the year. # 39; test.

"During your test, you can buy this upgrade at a reduced price of $ 5,500. One week after the end of your test, the price of the enhanced autopilot will be $ 7,000. "

The automaker began deploying autopilot tests in 2016 to increase the rate of support for driver assistance functions.

It was a rare example of a builder using the live update feature to sell and promote new features.

After 2016, Tesla seemed to have stopped using this strategy, but she brought it back to the month of August with new free wireless autopilot tests to boost usage and the system sales.

But now, this new series of trials is associated with a $ 5,500 rebate

At the beginning of the year, Tesla also briefly brought the price back to the same level for a few weeks before bringing it down to $ 6,000 and $ 7,000 last week.

The new autopilot test series also comes at a time when Tesla is releasing new features, such as Autopilot Navigator, long promised by the automaker with its enhanced autopilot package.

Electrek's Take

With new features released, the enhanced autopilot starts at $ 5,000.

As Seth mentioned during the last episode of the Electrek podcast, he has the opportunity to participate in a future road trip with his Tesla autopilot vehicle, his X model or his Tesla model without autopilot 3, which offers a greater autonomy and fewer stops to charge.

He is currently looking at the car with the autopilot only for his convenience:

Tesla knows that the improved autopilot system is starting to interest customers and is trying to convince the many owners of its fleet who have bought cars without having ordered it in the last two years.

Considering that Tesla includes all the necessary hardware for its autopilot features in all its vehicles, the automaker has every interest in having buyers who buy a car with this package do the same.