[ad_1]
<div _ngcontent-c14 = "" innerhtml = "
An analysis of more than one trillion retail visits and 55 million products suggests that holiday eCommerce and eCommerce will hit a record $ 124 billion this season, Adobe said.
That's 15% more than last year.
Adobe has released its vacation spending forecast for Thanksgiving, Black Friday and Cyber MondayAdobe
"We are on the road to a new season of successful e-commerce, with consumers increasingly focusing on the convenience of online shopping instead of going to the stores," said Taylor Schreiner, director of digital watch at Adobe, in a statement. horizon in the coming days ".
The rush of vacation spending has already begun, says Adobe. Americans have spent $ 31.9 billion online so far this month, up nearly 17% from last year. For the holiday weekend, Adobe expects total sales of $ 3.3 billion for Thanksgiving, $ 5.9 billion on Black Friday and even more, $ 7.8 billion on Cyber Monday.
All these figures are up about 17% from last year 's totals.
Top products up to now:
The most popular toys are L.O.L. Surprise!, Fingerlings and Little Live Pets, explains Adobe, while the most popular game consoles are the Nintendo Switch, NES Classic and Xbox One X switches. Amazon's digital devices, Echo and Fire TV devices, also sell well.
Discounts today (but better discounts are coming soon):
Adobe's average savings are 15.4 percent for computers, 4.9 percent for TVs and 12 percent for toys, but more savings are still ahead. On Black Friday, the reductions will reach 16% for computers, 33% for tablets and 22% for televisions.
Need the best prices on toys? Cyber Monday is expected to save 19%.
The mobile, it's the story, but the office still counts
Smartphones are the way people shop online, with 48.3% of retailer visits coming from phones. This is more than desktop computers, which account for 43.5% of visits, and an increase of 22% over the previous year.
However, desktops remain important as users usually end up making big screen purchases. According to Adobe, 63.1% of sales will still be made on desktops and laptops, against 28% of sales on smartphones.
Where do people come from:
Direct site traffic is the main driver of sales at 27.4%, which means that retail brands are still of paramount importance. However, paid search generates 24% of sales, up 6.3% from last year. This is good news for advertising networks such as Google and Amazon.
Natural search is still important, but it seems to be a slow-dying game, generating 21.2% of sales, down 6% from last year, but email continues to turn after all years in which he licked. Email will generate 20% of sales, up 3% over last year.
">
An analysis of more than one trillion retail visits and 55 million products suggests that holiday eCommerce and eCommerce will hit a record $ 124 billion this season, Adobe said.
That's 15% more than last year.
Adobe has released its vacation spending forecast for Thanksgiving, Black Friday and Cyber MondayAdobe
"We are on the road to a new season of successful e-commerce, with consumers increasingly focusing on the convenience of online shopping instead of going to the stores," said Taylor Schreiner, director of digital watch at Adobe, in a statement. horizon in the coming days ".
The rush of vacation spending has already begun, says Adobe. Americans have spent $ 31.9 billion online so far this month, up nearly 17% from last year. For the holiday weekend, Adobe expects total sales of $ 3.3 billion for Thanksgiving, $ 5.9 billion on Black Friday and even more, $ 7.8 billion on Cyber Monday.
All these figures are up about 17% from last year 's totals.
Top products up to now:
The most popular toys are L.O.L. Surprise!, Fingerlings and Little Live Pets, explains Adobe, while the most popular game consoles are the Nintendo Switch, NES Classic and Xbox One X switches. Amazon's digital devices, Echo and Fire TV devices, also sell well.
Discounts today (but better discounts are coming soon):
Adobe's average savings are 15.4 percent for computers, 4.9 percent for TVs and 12 percent for toys, but more savings are still ahead. On Black Friday, the reductions will reach 16% for computers, 33% for tablets and 22% for televisions.
Need the best prices on toys? Cyber Monday is expected to save 19%.
The mobile, it's the story, but the office still counts
Smartphones are the way people shop online, with 48.3% of retailer visits coming from phones. This is more than desktop computers, which account for 43.5% of visits, and an increase of 22% over the previous year.
However, desktops remain important as users usually end up making big screen purchases. According to Adobe, 63.1% of sales will still be made on desktops and laptops, against 28% of sales on smartphones.
Where do people come from:
Direct site traffic is the main driver of sales at 27.4%, which means that retail brands are still of paramount importance. However, paid search generates 24% of sales, up 6.3% from last year. This is good news for advertising agencies like Google and Amazon.
Natural search is still important, but it seems to be a slow-dying game, generating 21.2% of sales, down 6% from last year, but email continues to turn after all years in which he licked. Email will generate 20% of sales, up 3% over last year.
