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Netflix is proud to do things differently than the rest of the entertainment industry and, in this regard, the recent deployment of the press for Norm Macdonald has a show It's not a train accident or a non-forced mistake: it's a revelation.
Why should the streaming giant follow the same tiring path that Hollywood has followed for decades, trotting up the stars of a new project to offer tasteless jokes about their excitement for their new show? once when we missed M & Ms at the craft services table, and hoo boy, it was a hard day, Jimmy!
No, let's burn this house.
If not, how do you explain not only the Macdonald introduction but also the bold press shootings for Insatiable, 13 reasons why, Arrested development, and House of cards The winning star of Robin Wright on Today & # 39; hui? It's only this summer!
Kevin who? I do not know any Kevins. Yes, there was a guy who was on the last five years. . . .
Only a disruptive would seize the opportunity to stand out from his star of the original franchise, become a disgraced sexual predator, while exciting excitement for the last season of House of cards. Only a disruptive could somehow fix the mess of his last late-night star with mock excuses – but then keep his reservation to Howard Stern after Jimmy Fallon canceled his appearance. How do you make sure that Macdonald shows how upset he is by saying to Stern: "You should have Down syndrome so you do not feel sorry" for the victims of bullying? Just think of the mess that Netflix avoided with Fallon: he might have taken back the old SNL Jeopardy sketch!
Only a disruptive showcases the trailer of his new teen series, creating a scandal that will cleverly cover other important issues of the show. Only a disrupter assembles a large set of a cast so that one of them can be broken down and reduced to tears in front of a show. New York Times reporter, prompting another excuse. Frankly, it's a bit sad that none of Netflix's competitors realized that it was virtually impossible to get out of the Peak TV rift unless the star of your last show had to make a public statement. concerning previous comments on the press tour. You know what I'm doing, and it's totally a Netflix trick, but I'm taking it all sorry, not sorry, right now.
Netflix said it planned to spend $ 2 billion on marketing in 2018 and that more than 80 percent of that spending would be on "branded securities," which means Can Netflix should spend $ 2 billion as an art director. each Unique. One of his posters looks alike? Comedian Bill Burr, who has made three Netflix stand-up specials, can start in a hole with an audience and then go deeper. Netflix clearly learned from this type of data that it was even more exciting to succeed. after you have alienated a part of your audience. I once learned that the first rule of the holes is that when you're in one, stop digging, but what's fun about it? Nah, keep digging! (Make sure to watch Macdonald on View aujourd & # 39; hui.) Do not stop until you are in the heart of public fury. This is where the subscribers are. This is the path of the innovator.
Maybe that's the algorithm. The company uses machine learning to improve the quality of streaming around the world; What happens if the AI now works as it catches the attention for its new shows? That would explain a lot.
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