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Everyone in Lincolnshire loves a sausage roll – so much so that it can be said to have a huge impact on the human brain.
A new investigation of favorite treats, such as the humble roll of sausages, has revealed that they can even "excite us" and "dominate the brain," according to scientists.
A team of American researchers has discovered that brain chemistry is "racing" when we see this tasty treat. We think it's the fault of our bad eating habits.
According to experts, an area of the brain related to reward and pleasure reacts instantly as soon as we detect something on the stomach among a selection of different foods. This then brings us to eat something we like the look instantly, with particularly large bites.
David Ottenheimer, who led the team at Johns Hopkins University in Baltimore, Maryland, told the Sun, "We have found a region of the brain that reflects our perception of food in an extremely dominant way.
"The level of brain activity we've seen far exceeds our expectations."
Their study revealed that the ventral pallidum causes significant brain activity and it states that further investigation will better understand how we make our dietary decisions.
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He added, "If we want to understand why one food can be exciting in one scenario and disappointing in another, the ventral pallidum could be the key."
The experiment was intended to reveal how the brain came to decide what we eat and how much we have.
They gave rats the choice between two sweet drinks – their favorite or least popular sucrose based on artificial sweeteners.
Published in the Nature Communications Journal, the study showed how the sensors of the ventral pallidum light up for the sucrose option.
As soon as the rats realized that they were getting the alternative, brain activity decreased.
Another study of some of our favorite and quick dishes revealed that Wall sausage rolls contain only 24% pork – the rest being made up of various other products, made from enriched wheat flour and emulsifiers .
In addition, he also examined other processed foods such as Richmond's thick pork sausages and the well-liked McVite's Milk Chocolate Digestive.
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