[ad_1]
AMC Cinemas' A-List Stubs program, the monthly movie channel subscription service that allows customers to watch three movies a week for $ 19.95 a month, will increase its monthly rate in the 16 US states where the app is the most popular.
In California, Connecticut, Massachusetts, New Jersey and New York, the price will rise from $ 19.95 to $ 23.95 per month starting January 9, 2019. The monthly cost will increase to $ 21.95 for Subscribers from Colorado, Delaware, Florida and Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington State and DC Prices will remain at $ 19.95 in other states. The price for those who have already been on list A will remain unchanged for 12 months after registration.
"Our decision to keep the monthly price of the AMC Stubs checklist in 35 states unchanged, as well as only a modest price adjustment in some key markets set up in early 2019, will keep us in this ideal position. balance between profits and popularity, "AMC President and CEO Adam Aron said in a statement.
AMC also announced Monday that the A-List Stubs service, set up to compete with MoviePass, had subscribed more than 500,000 subscribers to its four-month subscription service. This is far superior to the initial forecasts of the chain. This decisive step increases the pressure on MoviePass, which is in trouble, which has drastically reduced its daily movie offer at $ 9.95 a month for just three movies a month.
AMC expects to have 500,000 registrations by the end of June and a million by June 2020. A-List is a premium component of the AMC Stubs loyalty program. It allows customers to watch movies in premium formats such as Imax, Dolby. Cinema and RealD. MoviePass can only be used for 2D movies.
The MoviePass offer of a movie a day at $ 9.95 a month became extremely popular earlier this year and has attracted more than 3 million subscribers. But the service lost money to parent company Helios & Matheson Analytics, which resulted in a dramatic reduction in options for customers – a loss of nearly $ 127 million for the second quarter.
Source link