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IIt seems that the management of Tesco is in a good mood. Next week, the supermarket chain will celebrate the 20th anniversary of its Tesco Finest range by participating in a three-day show that you can eat.
Guests are invited to "enter the effervescent world inside a bottle of Tesco Finest grand cru champagne and take bubbles in one of six multi-sensory experiences" in Shoreditch, London, hosted by two alchemists. Confused? You are not alone. But will the positive airwaves be extended later this week when the channel announces its interim results?
Investors and commentators will closely monitor the company's evolution in its ambitious recovery plans when the results will be released Wednesday.
Chief Executive Officer Dave Lewis aims to generate operating profit of between 3.5% and 4% for each euro spent by a customer in 2020.
Some industry observers expect positive news from Britain's largest supermarket, although this year is seen as a stepping stone for the company.
"I think it will be a good update and I think Tesco will be on the front line," Shore Capital's Clive Black said. "It's a year of transition for Tesco. The business is now on the path of profit growth. It pays a dividend again, but it's a year of transition to Dave Lewis' 2016 goal of Tesco. "
There will inevitably be chatter around the chain's new flagship company, Jack's, the rebate chain to attract customers who have joined Aldi and Lidl. Although a tiny part of the Tesco empire – 10 to 15 stores are expected to open over the next six months – they have attracted considerable attention as they are the cheapest in the city.
The decision comes as the UK grocery market is in turmoil and the competition watchdog is considering the £ 12 billion merger between Sainsbury's and Asda, which would create a larger retailer. powerful than Tesco.
Customer defections for discounters such as Aldi and Lidl have been so large that £ 7 billion less is spent each year with the 'big four' supermarkets – Tesco, Asda, Sainsbury's and Morrisons – a decade ago.
Outside the UK, investors will look at the results of activity in Central Europe, where a problem has emerged in Poland with the ban on Sunday trading. Black said that we expected a strong activity in Asia, especially in Thailand.
The alliance between Tesco and Carrefour, the largest European retailer, could also provide details. In July, they announced their collaboration to purchase products from more than 19,000 stores. Analysts said the envisaged three-year strategic alliance would push suppliers further as the supermarket industry fights Amazon's rise and discounters.
Also this week, Christopher Bush and John Scouler, former directors of Tesco's UK operations, should be retried, charged with one count of misuse fraud and one count of false accounting. They deny the accusations.
So this is a busy time for Tesco, but at least the staff will be able to relax and celebrate during the food show. "To venture into a salt mine of the Himalayas, to embark on a symphony of wild mushrooms and see the unspeakable animate with an edible rainbow, the A journey of multisensory taste will bring diners to a complete meal. dish and dessert, "says the introductory text.
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