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DETROIT (WXYZ) – The North American International Auto Show is being modernized and a new date will begin in 2020, the group announced Monday night. In what is the most significant transformation since its conception, the show will begin the week of June 8, 2020, after years of mid-January.
With the change of date come other upgrades and experiences that will encompass the weather in the Detroit Metro in late spring as well as events throughout the city, with less construction time and more reduced costs.
"Detroit will continue to be a world stage for some of the world's most important and iconic vehicles." Said Rod Alberts, executive director of NAIAS, in a statement.
For 2019, several automakers Automobiles have pulled out of the auto show, and with the current January dates, they are competing with the Consumer Electronics Show in Las Vegas, according to the show, projects have been going on for more than a year. year while "NAIAS is ready to embrace this revolution with its move to June and provide a new Lead by the Detroit Auto Dealers Association and its board of directors, its chairman, Doug North, said that the June date" will allow us to better present the leadership, development and heritage of the automobile. our big city and region holds. "
The plans also call for the traditional car show model to change with the June date.The foundation will still remain inside Cobo Center, but there will be growth across multiple sites in Detroit. 19659003] This means possible activities and showcases at places like Martius Park Campus, Riverfront, Spirit of Detroit Plaza, Hart Plaza and more, events at these locations could include:
- Dynamic Vehicle Launch
- Driving and Driving
- Autonomous / Automated Driving
- Off-Road Challenges
"The potential to create a month-long auto festival in Detroit, starting with the Detroit Grand Prix, going through our show and ending with the national fireworks on the river, will offer an unparalleled experience to all participants. "Alberts added in the release.
The NAIAS said that moving the date to June will also save money for exhibitors, eliminating several vacations from the equation of installation. The relocation schedule will also be about three weeks, compared to the average of the usual eight weeks.
There are also cross-marketing projects across the city that will help people enjoy all that Detroit has to offer. 19659003] "June offers us exciting new opportunities that January simply can not afford," Alberts said. "We firmly believe that we can continue to make a significant economic impact for our great city, and offer an event different from anything that anyone has ever experienced."
The leaders of several automakers also issued their thoughts.
"Reinventing NAIAS as a summer festival of design, speed and innovation is incredibly exciting: it will showcase the best of our industry and the best of Detroit and should become a must-attend event for automakers and the world media. – Mark Truby, Vice President, Communications, Ford Motor Company
"The North American International Auto Show has provided GAC Motor with a tremendous platform that connects us to key media and business leaders. l & # 39; industry. As we plan to enter the US and increase our market share, Detroit will continue to play a vital role in our global marketing strategy and we look forward to the new opportunities that will be offered. June. "- Yu Jun, Chairman of GAC Motor 19659003]" We congratulate the DADA for thinking big and taking full advantage of this opportunity to re-imagine the auto show and position Detroit in its best light . all the great things happening in both the auto industry and in Detroit. "" – Tony Cervone, Senior Vice President, Global Communications, General Motors Company
"Hyundai is always pleased to participate in the North American International Auto Show and exhibit at Motor City." We are already anticipating a revelation exciting in 2019. It will certainly be a new experience by leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen.We look forward to the evolution of the show . "- Jim Trainor, Director, Hyundai Motor America
" Toyota is delighted to see the International Auto Show of North America move in June 2020. With a new summer calendar, the Industry leaders and the international media will see Detroit in a new light, paving the way for exciting outdoor activities and other opportunities to explore this vibrant city. "- Scott Vazin, Vice -pre Toyota Motor North America President and Chief of Communications
Preparations are still underway for the 2019 Detroit Auto Show still scheduled for January. It will take place from January 12 to 27 at the Cobo Center
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