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(CNN) –
It seems obsolete, but cyber Monday is always a thing.
The day of online sales was invented by retailers at the very beginning of the internet.
This made sense because people had a very slow remote connection at home and faster at work. Plus, everyone was tired of all this weekend spent in the mall.
Now, of course, we all buy a lot online and on apps whenever we want. And there is not much difference between online stores and physical stores. Even Amazon, which has actually invented online shopping, has showcases.
But that does not prevent companies from doubling their sales on Monday.
Cyber Monday 2018 is expected to be the biggest online shopping day of history, generating an impressive business figure of $ 7.8 billion, an increase of more than 17% compared to the previous year, according to Adobe Analytics, which tracks online sales.
The Gap, who is fighting, offers 50% off each item, plus 10% off online promotions and free shipping. Kohl's (KSS) is offering a 20% discount on all items between Saturday, Nov. 24 and Wednesday, Nov. 28, as part of what's called Cyber Week. Buyers can also get $ 15 in cash for every $ 50 spent.
Best Buy (BBY) offers discounts on a number of electronic products such as the Microsoft Xbox, Samsung Galaxy phones and 4K Blu Ray players.
In addition to special offers, Target offers an additional 15% discount on all orders placed on Mondays.
JCPenney (JCP) offers an additional 30% discount on orders over $ 100.
Walmart should discount a selection of electronics products such as phones, laptops and gaming systems. Amazon offers a series of offers on a range of articles. The Amazon discounts will last until December 1st.
A strong US economy, healthy consumer spending and low gas prices could give retailers a boost during this holiday period. Sales during the holidays will increase from 4.3% to 4.8% compared to 2017, according to the National Retail Federation.
Almost all participating retailers offer free shipping, which can cost a package.
The problem is that discounting destroys the profitability of many stores.
Target's Stock Market (TGT) plunged last week when he said costs were rising, partly because of online order fulfillment.
Walmart (WMT) has a similar problem. It offers very popular articles online, but these sales have lower profit margins. Variable shipping costs can erode these margins.
"The process is time consuming and progressing," said General Manager Doug McMillon.
All retailers want to win cyber monday.
Distressed companies such as JCPenney and Victoria's Secret have to prove that they can still compete in an environment characterized by strong promotion.
Kohl's, Macy's, TJMaxx and Best Buy have all had outstanding campaigns in 2018, and they do not want disappointment for Cyber Monday.
Walmart and Target are trying to show investors that they are serious online gamers, able to compete with Amazon on the busiest day of the year.
There is even pressure on Amazon this monday cyber.
The company's share price dropped in October when its holiday forecasts disappointed Wall Street.
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