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A new lawsuit claims that the famous brand of water from Seltz, LaCroix, uses synthetic ingredients, despite its brand "all natural".
The alleged synthetic ingredients include ethyl butanoate, limonene and linalool propionate, according to the class action filed last week by Beaumont Costales. The lawsuit was filed against LaCroix's parent company, the National Beverage Corporation, in Chicago, on behalf of plaintiff Lenora Rice and "all those injured by the alleged misrepresentation of the famous brand of sparkling water allegedly "All natural" and "100% natural".
Law firm Beaumont Costales claims that one of the artificial ingredients, linalool, is also used in cockroach insecticides.
In a statement, the law firm said that he wanted LaCroix to re-label its packaging and award damages to customers who bought the drinks thinking it was "quite natural" ".
"Applicant Rice, desiring a healthy and natural beverage, was forced to purchase LaCroix sparkling water because of claims made on her packaging, advertisement and website that she was" innocent "," naturally drained "," all natural "and always 100% natural," reads the statement. "However, LaCroix actually contains ingredients that have been identified as synthetic by the Food and Drug Administration. These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, used to treat cancer; and linalool, which is used in the cockroach insecticide. "
The National Beverage Corp. denies the charges, calling them "false and defamatory".
"The lawsuit provides no support for its misrepresentation of LaCroix's ingredients," the company said in a statement. "The US Food and Drug Administration (FDA) considers that the word" natural "on a food label is true and not misleading when" anything artificial or synthetic (including any coloring additives, whatever either the source) has been added or has not been added. . & # 39; All LaCroix product labels are labeled with ingredients indicating that each product contains carbonated water and natural flavors. National Beverage remains true to this statement of ingredients and the fact that all LaCroix flavor essences are natural. "
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