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For the second time this decade, the city of Cleveland has landed the 10-story banner of LeBron James which was like a glimmer of hope for Cavs fans all over the world. The first time, it was with a lot more relentlessness that LeBron's shocking decision to join the Miami Heat left the city and its fans behind.
It was a more solemn and bitter-sweet event this summer as fans of the Cavaliers were rather willing to accept his departure to the Los Angeles Lakers in free agency and the indelible legacy he left behind for the long franchise which he won first prize. championship in over 50 years.
The question now is what to do with all this suddenly empty advertising space. But do not worry, Clevelanders, because the city and the organization have come up with a rather innovative concept that will pay tribute to its admirers and also allow them to participate in its design.
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