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The closing message sent by President Donald Trump to voters before the midterm elections shocked so much that the three major cable news networks – including the president's privileged media – and the largest media site social groups of the world have all refused to spread it.
As part of its scorched earth strategy in the last days leading up to the mid-term elections on Tuesday, Trump's 2020 re-election campaign has published two ads widely viewed as racist attacks against immigrants.
Advertisements claim that Democrats allowed Luis Bracamontes, an undocumented Mexican immigrant and convicted murderer, to enter the country and warn that a caravan of migrants from Mexico to the US border includes criminals Similar.
The alarmist ads are both factually misleading – Bracamontes entered the country under both Democratic and Republican administrations – and offensive, as they portray a group of thousands of migrants as dangerous criminals without any evidence.
CNN refused to broadcast the TV commercial, calling it "racist".
But NBC aired the 30-second ad in the NFL game on Sunday night between the New England Patriots and the Green Bay Packers – the 13-year-old most watched match of Sunday Night Football with an average of 21 million viewers . .
Trump promoted a longer version of the ad on his Twitter feed last week, prompting an immediate and widespread denunciation as well as comparisons with the famous commercials "Willie Horton" supporting former President George HW Bush's presidential candidacy in 1988
NBC has faced an immediate reaction with some of his best talents, including the director Judd Apatow and "Will and Grace" star Debra Messing, denigrating the decision on social media.
Racist Trump champions celebrated the message.
"Go Trump Go! Your mid-term announcement is a masterpiece embodying the madness of our immigration policy." Bravo Trump! " white supremacist and former Ku Klux Klan leader, David Duke tweeted about the ad.
The Democrats immediately criticized the ads as the latest example of Trump using fanaticism to motivate his base.
"Nobody [should] to be surprised that the guy who fueled his rise to power within the Birther movement is now deploying the next phase of white nationalism to fuel the election of his most loyal Republicans, "told Business Democratic strategist and former gatekeeper -speak of Hillary Clinton, Jesse Ferguson Initiate.
NBC soon pulled the announcement – and Fox News followed.
"After further review, we recognized the insensitive nature of advertising and decided to stop broadcasting it in our properties as soon as possible," NBC spokesman NBC told Business Insider.
At noon on Monday, the three major cable networks and Facebook had all shot the president's announcement, a move virtually unprecedented. (Facebook has continued to allow users to view the content of the ad).
Fox's decision to land the position – broadcast six times on Fox News and eight times on Fox Business – surprised more than one and reinforced the feeling that the Trump campaign had gone too far.
"The President has issued such a shocking announcement that the cable television network that he is promoting openly will not even broadcast it, where we are as a country." tweeted Brendan Nyhan, professor of public policy at the University of Michigan.
Even Republicans who argued that the announcement would not have much impact in Tuesday's elections found its content unpleasant.
"I do not think it's very important because it happened so late," GOP Group strategist Matt Mackowiak told Business Insider about the potential impact of the announcement on voters over the medium term. . "I would have liked the Trump campaign to be much more cautious – they must not go too far – the contrast between sanctuary cities, border security and the enforcement of domestic regulation is striking enough. "
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