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A customer browses the items displayed in the Amazon 4-star shop in Soho, New York, on Thursday, September 27, 2018. (AP Photo / Mary Altaffer)
Amazon is now selling books on another Amazon brand bricks and mortar site.
On Thursday, the company opened its first Amazon 4-Star store, which only sells products rated four stars or more on Amazon.com. The shop, located in Lower Manhattan, offers a wide variety of items, including much appreciated books.
The concept is interesting, but it's not quite new. The idea of giving space to things that sell well and that people are looking forward to is what Walmart and Macy and, frankly, Barnes & Noble, have been doing for quite some time. But there is a turning point for Amazon: customer reviews next to products, discounts for Premium members, a table featuring products on the wish list of many Amazon users. retail business.
Walmart and Barnes & Noble are, of course, Amazon's direct competitors. Walmart and Amazon seem to be in a race for distribution and discount (and Walmart has just begun to engage in the audio book and e-book business, which Amazon undeniably represents), while Barnes & Noble should become the next following the example of Borders. B & N has struggled for a long time with its product mix, sometimes giving more room for games and gifts than books (founder and president Leonard Riggio recently said Publishers Weekly "that the store's comparable sales continue to increase for toys and games and a section of gifts redone, and that he hopes to achieve better results in B & N cafes ")Thus, the eclectic mix of merchandise much appreciated by Amazon 4-Star, although different in appearance from what we think of bookstores, remains a threat to the channel in difficulty.
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A customer browses the items displayed in the Amazon 4-star shop in Soho, New York, on Thursday, September 27, 2018. (AP Photo / Mary Altaffer)
Amazon is now selling books on another Amazon brand bricks and mortar site.
On Thursday, the company opened its first Amazon 4-Star store, which only sells products rated four stars or more on Amazon.com. The shop in Lower Manhattan offers a wide variety of items, including quality books.
The concept is interesting, but it's not quite new. The idea of giving space to things that sell well and that people are looking forward to is what Walmart and Macy and, frankly, Barnes & Noble, have been doing for quite some time. But there is a turning point for Amazon: customer reviews next to products, discounts for Premium members, a table featuring products on the wish list of many Amazon users. retail business.
Walmart and Barnes & Noble are, of course, Amazon's direct competitors. Walmart and Amazon seem to be in a race for distribution and discount (and Walmart has just begun to engage in the audio book and e-book business, which Amazon undeniably represents), while Barnes & Noble should become the next following the example of Borders. B & N has struggled for a long time with its product mix, sometimes giving more room for games and gifts than books (founder and president Leonard Riggio recently said Publishers Weekly "that sales in comparable stores continue to increase for toys and games and a section of gifts redone, and that he hopes to see better results from B & N's coffees ")Amazon 4-Star's eclectic mix of highly rated products, though different from what we think about bookstores, remains a threat to the struggling channel.
