[ad_1]
Papa John's is considering a new stylish logo that will turn Papa John's into Papa Johns.
Papa John's is considering a new stylish logo that will turn Papa John's into Papa Johns.
The company filed a trademark with the US Patent and Trademark Office at the end of August, but a representative of the company said there was no intention to start use the new logo.
AdAge first reported the deposit.
It is not surprising that Papa John's is considering a new look. The company has recently launched two seemingly designed advertising campaigns to win back customers and employees who are disappointed with the behavior of its founder, John Schnatter.
Schnatter resigned as president in July after information revealed he had used the word N in a conference call. He had already resigned from his CEO position a few months earlier, after provoking controversy by accusing the NFL of poor pizza sales.
Since then, Papa John's has distanced himself from Schnatter, who has already appeared in the company's commercials and whose face adorns his pizza boxes.
Tulin Erdem, a marketing professor at NYU's Stern School of Business, believes the new brand logo is "simpler, more contemporary."
At present, Papa John's logo, more traditional in a domed frame, is "very traditional" and "maybe outdated," she said.
Papa John's has registered a trademark for the logo, with two rectangles framing "Papa" and "Johns" in bold, with and without "Better ingredients." Best pizza. Some versions are in red and green and some in black and white.
They have gone from a serif type to a sans serif type, which is seen as more modern, "said Luke Wilson, associate clinical marketing professor at NYU Stern.
Erik Gordon, a clinical assistant professor at the University of Michigan's Ross School of Business, sees the abandoned apostrophe as a subtle discovery by controversial founder John Schnatter.
"I do not think a consumer will notice it, but he will surely do it," he said.
Schnatter refused to comment on this story through a representative.
A recent ad, shot in August, features a diverse panel of franchisees and employees and echoes a message sent by CEO Steve Ritchie: Papa John's is bigger than a person.
"You heard a voice from Papa John for a long time," an employee said on camera. "It's time you hear us all," said another.
At the closing of the commercial, a list of names scrolls to replace John's. Papa John's becomes Papa Kiersten, Papa Brant's and Papa Daniel's.
Changing the name of the company would be difficult, Gordon said. "If you change your name, you may be jeopardizing your business even further."
Erdem said that when companies change their name, they lose significant brand recognition.
"There is so much awareness around the name," said Erdem. "I think that a company would only do it if really, the brand is really
Source link
