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CLEVELAND, Ohio – A new banner planned for this space where images of LeBron James have been hung for years will feature thousands of ordinary people – not a superstar.
The Cleveland Cavaliers unveiled an image of the banner this week, getting approval Thursday from a downtown-based review committee and the Cleveland City Planning Commission.
The central image of one of the Art Deco "traffic wardens" on the Lorain-Carnegie Bridge (Memorial of Hope) will be a collage of photos of Cleveland and Cavs fans . The slogan, in uppercase on a black background, is "All for the land".
The wall, which faces the Quicken Loans Arena on Ontario Street and Huron Road, is a blank canvas at the east end of the Sherwin-Williams headquarters complex. During James' two races with the Cavs, Nike Inc. sponsored black and white images of the athlete, with arms outstretched, in the 10-story space.
In the absence of LeBron, from mid-2010 to the end of 2014, Sherwin-Williams has installed its own roof-top banners in the city and the long history of the company in Cleveland.
The most recent Nike banner fell in July, after James announced his decision to leave the Cavs for the Los Angeles Lakers.
At the Friday morning planning committee meeting, Cavs CEO Len Komoroski said the team, which is renting the space at Sherwin-Williams, was hoping to mount a new image before the start of the NBA season. . He described the banner as "a great civic gesture".
The members of the Commission quickly and unanimously approved the proposal. Planning director Freddy Collier said the administration particularly appreciated the inclusion of city residents and basketball fans in the image.
And Councilman Kerry McCormack, who represents much of downtown, said he was relieved that the banner does not contain a more common pictorial trope. "God bless the guitar," he says, "but I'm glad we're moving away from it."
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