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Published on [3juillet1988] |
by Guest contributor
3 July 2018 by Guest contributor
Originally published on EVANNEX .
by Charles Morris
Since the very beginning, Tesla has attracted negative media coverage, ranging from honest skepticism to unbalanced conspiracy theories. Back in the early days, a column called Tesla Death Watch trumpeted the company's financial troubles, and a website called Boycott Tesla spun crazy stories of explosive cars and grim cover-ups
In 2008, Tesla continued the TV show "Top Gear" After a negative review of the Roadster, leading to a legal circus-style OJ. In 2012, the New York Times published a review of a trip that went wrong and that was supposed to be an anti-Tesla job: after the company pulled out the logbooks, fans have aired the story has become a major media hit for Tesla. (Read about the ups and downs of business in my book, Tesla: How Elon Musk and Company Cooled Electric Cars and Reshaped Automotive and Energy Industries .)
Tesla grew up, so has the network of opponents. In Search of Alpha has become a black beast for Teslophiles, harboring an endless stream of messages (sometimes several in a day) by amateur stock market experts predicting the imminent bankruptcy of the company. The mainstream media follow the clickstream trend – national newspapers treated Tesla as a quaint mania during the early years, then turned 180 degrees to become cheerleaders after the company reported a profit in 2013. More recently, as the delays Model 3 production continues, the trend has reversed and the anti-Tesla titles seem to have become a foolproof formula for harvesting these coveted clicks.
Those whose knowledge of Tesla only comes from traditional media tend to have all kinds of misconceptions about the company: it is already bankrupt; he loses money on every car that he sells; it is a clandestine workshop where the workers are terribly treated; his cars are constantly firing; Autopilot kills people; the management flees like rats from the proverbial ship; Musk is a misogynist / anti-Semitic supporter / Trump; Electric vehicles are an environmental disaster and depend on child labor in African cobalt mines.
Every action has a reaction, and online sources do not fail to demystify, deflate, deconstruct and completely discredit masses of misinformation. A recent refutation comes courtesy of Daily Kos . Some may find the tone of the article's indignation a little too hot, but it contains some practical talking points that you can use to educate your less-enlightened knowledge.
Who is behind the Teslaphobic tommyrot tidal wave? In fact, the electric and renewable future has several sets of enemies, not to mention the legions of online keyboardists simply seeking a good story.
Jonathan Duran's Ironic Video on How to Fight Tesla's Enemies (YouTube: TalkTesla)
As the Daily Kos and RenewEconomy (among others), one of the main sources of FUD (Fear, Uncertainty, and Doubt) is that of short sellers – stock traders who bet that TSLA's shares will go down. Tesla is the shortest stock on the US market – the outstanding short-term interest is currently around $ 10.7 billion. Short selling is always risky, but it becomes downright dangerous when many short films come into play. When a strongly shorted stock rises considerably, it can create a short compression a situation in which shorts can not borrow enough in stock to cover their losses. This creates a vicious circle (for short films), turbocharging the stock's rise and tearing proverbial shirts from the back of the shorts.
TSLA has gone through several short presses in the past, but there has never been so much money on the table. Example: As a result of the Tesla shareholders' meeting, Tesla short sales lost more than $ 1 billion in a single day. And Elon Musk recently warned that a "brief burn of the century" was coming. Of course, he would say that, but if he's right, the shorts could see more than $ 10 billion vaporizing during the night, so it's not hard to understand their motivation to spread news, rumors and even lies. [ Editor's note: Elon's warnings about a "brief burn of the century" and others much resemble his warnings of 2013 concerning a tsunami of injury for short films. -Zach Shahan, long TSLA ]
Who exactly are the bets betting on? Strangely, some people still imagine that this $ 52 billion business is owned by hippies with cabbage eyes and kale, on a mission for Save The Planet. In fact, about three quarters of Tesla's shares are held by large institutional investors such as T. Rowe Price (who owns about 9% of the company), Fidelity (8%), and the huge Chinese conglomerate Tencent Holdings ( 5%). As written Kos : "Short films do not bet against ignorant hippies. … They bet against the ruthless beans counters on Wall Street. "
A common myth, often repeated by the news organizations that certainly know better, is that Tesla loses money on every car he sells." Common sense says it can not to be true – if that was the case, the company would have gone bankrupt a long time ago.The purveyors of this poppy assume that their readers are totally ignorant of the accounting.Yes, Tesla lost substantial sums all quarters, but that 's because she' s investing huge amounts in factories, stores and superchargers (investment expenses, or investment expenses). that Tesla wins on every car sold (gross margin) is actually quite impressive – it was about 28% on the S and X models, which is on the high end for a car manufacturer. [ Editor's Note: This is not a direct comparison, however, since Tesla has its own "dealers", in contrast to conventional car manufacturers, who come with their own costs not taken into account in the production costs of the car. -Zachary Shahan ]
Tesla has not yet revealed his margin on the 3 model, and estimates are everywhere on the map. Many observers, including the author of a recent article in Investor's Business Daily estimate that Tesla's current margin on the base model of $ 35,000 not available for the order ] is thousands of dollars. , and Elon Musk seems to confirm that recently, tweet that shipping the minimum cost model 3 right away, instead of prioritizing the more expensive loaded versions "would cause Tesla to lose money and die." , a recent dismantling on behalf of German automakers have indicated that Model 3 costs Tesla only $ 28,000 per unit, which means that the new electric vehicle is already generating a positive margin, even on the base model. Editor's note: Again, there are other costs than the direct production of cars that Tesla must cover. ]
Another fact ignored by mischief dealers is that It is quite common for young people Companies have braved years of losses to build their markets – many tech giants of today, including Amazon, have followed this strategy
 Tesla stock crashed the S & P 500 since it's become public in 2010. TSLA has also destroyed the automobile giants Ford and General Motors. Meanwhile, Tesla's rise surpasses even 1,277% of Amazon, making it one of the most performing stocks in the market during this period. (Source: Zacks ) |
What about this "rapid turnover of management" that the financial pages have done so much? When we look at the facts, it turns out that there is not much – according to Kos, Tesla does not have an abnormally high rate of executive departures compared to other technology companies: it just has an unusual a large number of people at the senior levels of seniority, a situation that the company is working to mitigate with a reorganization that will flatten the management structure somewhat. In fact, the company announced a wave of executive recruitments in late May, and two more the following week.
Short sellers and the financial press are not the only groups that fought for Tesla. The United Auto Workers (UAW) union has been trying to organize Tesla since 2013, and the automaker and the union have conflicting relationships, at least in the press. Some believe that the UAW is behind a campaign to publicize the wounds and other alleged workplace problems in Tesla. A story now-it-maybe-narrated in Reveal triggered an exchange of firing charges, rebuttals, counter-rebuttals, and so on. The article contained some patently false statements, including an assertion that Tesla's Fremont Factory does not contain any of the usual yellow warning ribbons because Elon Musk simply does not like not yellow (naturally, Elon's supposed color preferences have received much more attention in the media than the more serious allegations made in the article). Cal / OSHA agency has opened an investigation into the issue of injuries. The question of whether, and to what extent, the UAW has influenced the negative coverage of the press will probably never be resolved to the satisfaction of objective observers. What is not disputed, is that the UAW has invested at least $ 422,000 in its Tesla organizing campaign in 2017. (The Tesla factory was a store of the UAW when it belonged to NUMMI, a GM-Toyota joint venture, had a higher injury rate than the industry average.)
Ironically, most of Among us, liberal elitists who are in love with Tesla are probably also supporters of the unions. US unions have won some historic victories over by improving working conditions and empowering workers. However, the long conflictual relationship of unions with automakers is well known
We do not have the space to respond to all the wild accusations made at Tesla and Musk these days (the Kos does it, read the entire article if you desire the full dose of indignation). In conclusion, suppose that the croakers are right and that the company has financial problems. Could it really shatter and disappear, as many hope? Unlike the financial and internet firms of the past that were nearly compared to Tesla, the automaker has significant physical assets – two factories, hundreds of stores and service centers, and the sprawling network of Supercharger – not to mention from one of the biggest brands. in the history of business. In addition, the reason for the famous Tesla burn is that she continues to reinvest her income in new projects. If failure was imminent, the company could freeze R & D spending, drop the Semi Tesla, and even abandon the Model 3 if necessary, and continue as a small but profitable automaker selling the popular S models and X.
for your irritating speakers at these proverbially tasteless cocktails: while Tesla will surely continue to have spectacular ups and downs, it will definitely not go away.
Source: Daily Kos
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