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Voter registration campaigns have long been trying to reach young voters where they are, but they do better in presidential campaigns when voter turnout is up. This year's organizers hope, however, that things will be different.
"There are certainly a lot of signs of increased participation," said Andy Bernstein, founder and general manager of the non-profit Election Registration Group HeadCount, partner of the On The Run II tour and other brands and musicians. "Everyone seems more engaged."
As of last week, HeadCount has registered more than 40,000 people mid-term. Their goal is 75,000, triple their previous mid-term record. And the advisor just took a 30-second seat in HeadCount, which will be shown on TV and in theaters. They estimate that it will be seen at least 10 million times.
"The Holy Grail is a non-profit organization supported by the Ad Council," he said. "It's the biggest deal."
In recent years, elections have been viewed as a strictly political event, but in 2018, "the media and brands make mid-term elections a message subject and are really trying to make it a cultural event. ". Companies that are "very, very aware of being non-partisan" have really sided with the voting message, "he said.
Corporate CEOs such as Walmart, Southwest, Kaiser Permanente and Tyson have signed Time To Vote, pledging to give employees leave to vote. The group also includes companies whose CEOs have criticized President Donald Trump, such as Patagonia and Gap.
Carolyn DeWitt, president and CEO of Rock The Vote, said she thought that today 's brands were "more willing to invest in creating a culture of rock' n 'roll. civic engagement for their employees and their customers ". His group is associated with brands such as Cosmopolitan, HBO and Tinder.
Bernstein, Executive Director of HeadCount, also credits Marjory Stoneman Douglas High School's activism to the increased interest of youth in voting. "There is no doubt that Parkland students are a catalyst for a lot of people to focus on elections," he said. "It was the first time I remembered that kids were talking to kids about voting.It was the year the message really came from young people and it was not coming from the kids. a celebrity reading a script. "
While her husband is campaigning for Democratic candidates, Obama said she was not going to tell anyone how to vote, and made her speech an apolitical act. It is as if the former first couple had been, during this long-awaited year, to maintain its old ways of the White House. The former president becomes political while the former FLOTUS militates for civic engagement in the national interest.
"No matter what leaders you elect," Obama said Sunday at his "When We Vote" event in Nevada. "If they do not have your vote behind them, they can not do much – it's not about the leader – the power of our democracy is in us."
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