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Wrestlers are not new to WWE, but their role has certainly changed in recent years. The first years of bikinis and pillow fights evolved into the first-ever Royal Rumble, Hell in a Cell and Money in the Bank women's games in the last two years and now the first pay-per-view 100 % female, rightly Evolution, This weekend.
"The female segments were not wrestling segments, but simply Diva segments.There was a place for women in the series, they were well-known characters in the series, but the secondary characters , the main actors and they would not be more than that, "Trish Stratus, who was inducted into the WWE Hall of Fame in 2013, said in a recent WWE Road to Evolution a special! television network.
The evolution began three years ago as a result of a women's match in February 2015 that lasted only 30 seconds. The #GiveDivasAChance hashtag has been used for three days around the world, with fans demanding that WWE women become more than secondary characters. The fans wanted longer matches, more athletics and better scenarios.
WWE Brand Manager Stephanie McMahon, who has been involved with WWE all her life and worked for her, remembers exactly where she was when the hashtag began to evolve.
"I was at home in my kitchen and watching Raw, it was really exciting to start seeing the hashtag and watching it grow in real time in front of me, that's all I felt. and believed in all my life Seeing the trend for three days was powerful. "
A simple hashtag has opened a new era for WWE and women in sports entertainment.
At WrestleMania 32 at AT & T Stadium in Arlington, Texas, Lita, a member of the WWE Hall of Fame, announced the Divas division's name change to women's division while unveiling a new title of a similar champion to that of men. She also announced that women would now be called superstars – not divas – putting them on an equal footing with men.
"When we created the Divas division for the first time, our goal was to focus on our women," said McMahon. "At the time, the term was very popular because of the Divas of Soul, but it evolved to no longer be and we had to make adjustments.
"Since we renamed the Divas division to a women's division and started calling female superstars the same as men, it has opened the door to equality and parity."
Since then, women's Superstars have been featured in major cable and pay-per-view events, including the first-ever Royal Rumble, Hell in a Cell and Money in the Bank. In addition, the Mae Young Classic, an all-female tournament, was created in 2017 and hosted again in 2018.
WWE has almost doubled the number of women in its workforce from 28 to 50 in three years. She hired three coaches and her first referee. And it's not just inside the square circle that women are getting more opportunities in the WWE. Retired superstar Paige was recently appointed Managing Director of SmackDown and Renee Young became the first woman to join the Monday Night Raw broadcast booth full time.
But it is the global scale of the movement, and its impact well beyond the square circle, that makes it more than just longer matches and better scenarios. In early 2018, Alexa Bliss and Sasha Banks marked history when women first performed in Abu Dhabi. It did not just require creative approval, or even network approval, but government approval.
"We have to be sensitive to the different cultures of the world," said McMahon. "We can not dictate what a culture has to do or not to do, and in Abu Dhabi we have been steadfastly present for many years, allowing us to make sure that change happens. our women. " to be able to perform. "
"We had to change costumes so that they only show their heads and hands, which was good, we never want to be disrespectful, we want to be part of the evolution, we absolutely have the privilege to be part of that. "
In Abu Dhabi, the change was adopted by the crowd. Men and women cried out, chanting "This is a hope".
"There were tears in the eyes of little girls in the front row," McMahon said. "It's probably the best example of our women's evolution."
WWE took some heat to hold an event in Saudi Arabia earlier this year where women were not allowed to compete. It goes without saying, however, that WWE is taking the same diplomatic approach as Abu Dhabi to try to be part of the coming change.
The global movement is also evident in the list. In 2017, WWE recruited Kavita Devi from India and Shadia Bseiso from Jordan. Devi and Bseiso are the first women in India and the Middle East to have the opportunity to train to become WWE superstars. At present, 40% of the women on the Performance Center's list are internationally renowned and represent 12 countries and seven languages.
All of this progress led to the creation of the first exclusive women's pay-per-view service, Evolution, taking place this weekend. In addition to what will happen inside the square circle, the event will also have an impact on the WWE as a business. Women's publications such as Cosmo and Refinery29 will cover the red carpet and Cover Girl will join us in sponsoring the event.
"New doors are opening everywhere," McMahon said. "In conversations with our current and potential partners, I always talk about the evolution of women because it is so important to me personally and professionally.I do not receive anything other than the support of my male and female counterparts. "
Confirmed matches for WWE Evolution include:
- Women's Rough Championship: Ronda Rousey vs. Nikki Bella
- SmackDown Women's Championship: Becky Lynch vs. Charlotte Flair (Women's Last Stand Up Game)
- Trish Stratus & Lita vs. Alexa Bliss & Mickie James
- NXT Women's Championship: Kairi Sane vs. Shayna Baszler
- Io Shirai vs. Toni Storm (2018 Mae Young Classic Finals)
- Battle Royal: Tamina Snuka, Billie Kay, Peyton Royce, Ember Moon, Alicia Fox, Nana Jax, Dana Brooke, Asuka, Manda Rose, Sonya Deville, Carmella, Lana, Naomi, Torrie Wilson and Michelle have officially announced their participation at the match. McCool, Madusa, Holly Molly, Ivory, Kelly Kelly, Zelina Vega and Maria Kanellis.
Prior to the event, WWE also announced today a multi-year partnership with Girls Up, an organization and global leadership development initiative that positions girls to be leaders in the movement. for gender equality, in order to support the creation of Sports for a purpose. Launched in the fall of 2019, this program will create a culture of sports practice among girls around the world. The program will provide girls with the tools and resources they need to overcome gender-related barriers girls face in playing sports, including access to safe play spaces and sports equipment.
"WWE is proud to partner with Girl Up to create Sports for a purpose, a new program designed to help our youth achieve gender equality in sport, "said McMahon. "Playing sports has a positive impact on girls' leadership skills, confidence and self-esteem, and we're excited to be working with Girl Up to create this meaningful program."
"When girls develop their leadership on the ground or in the field, they bring them with them to their schools and communities. We hope this program will encourage a new generation of girls to pave the way for greater gender equity in sport, "said Melissa Kilby, co-CEO of Girl Up.
Evolution, the first ever 100% female pay-per-view service, will take place on Sunday, October 28 at 7pm. AND NYCB LIVE, headquarters of the Nassau Veterans Memorial Coliseum in New York. The event will be broadcast live on the WWE network and will be available on pay-per-view television worldwide, with the women's league matches on Monday night, SmackDown Live, NXT and NXT UK, as well as the women's tournament final, Mae Young Classic 2018.
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Wrestlers are not new to WWE, but their role has certainly changed in recent years. The first years of bikinis and pillow fights evolved into the first-ever Royal Rumble, Hell in a Cell and Money in the Bank women's games in the last two years and now the first pay-per-view 100 % female, rightly Evolution, This weekend.
"The female segments were not wrestling segments, but simply Diva segments.There was a place for women in the series, they were well-known characters in the series, but the secondary characters , the main actors and they would not be more than that, "Trish Stratus, who was inducted into the WWE Hall of Fame in 2013, said in a recent WWE Road to Evolution a special! television network.
The evolution began three years ago as a result of a women's match in February 2015 that lasted only 30 seconds. The #GiveDivasAChance hashtag has been used for three days around the world, with fans demanding that WWE women become more than secondary characters. The fans wanted longer matches, more athletics and better scenarios.
WWE Brand Manager Stephanie McMahon, who has been involved with WWE all her life and worked for her, remembers exactly where she was when the hashtag began to evolve.
"I was at home in my kitchen and watching Raw, it was really exciting to start seeing the hashtag and watching it grow in real time in front of me, that's all I felt. and believed in all my life Seeing the trend for three days was powerful. "
A simple hashtag has opened a new era for WWE and women in sports entertainment.
At WrestleMania 32 at AT & T Stadium in Arlington, Texas, Lita, a member of the WWE Hall of Fame, announced the Divas division's name change to women's division while unveiling a new title of a similar champion to that of men. She also announced that women would now be called superstars – not divas – putting them on an equal footing with men.
"When we created the Divas division for the first time, our goal was to focus on our women," said McMahon. "At the time, the term was very popular because of the Divas of Soul, but it evolved to no longer be and we had to make adjustments.
"Since we renamed the Divas division to a women's division and started calling female superstars the same as men, it has opened the door to equality and parity."
Since then, women's Superstars have been featured in major cable and pay-per-view events, including the first-ever Royal Rumble, Hell in a Cell and Money in the Bank. In addition, the Mae Young Classic, an all-female tournament, was created in 2017 and hosted again in 2018.
WWE has almost doubled the number of women in its workforce from 28 to 50 in three years. She hired three coaches and her first referee. And it's not just inside the square circle that women are getting more opportunities in the WWE. Retired superstar Paige was recently appointed Managing Director of SmackDown and Renee Young became the first woman to join the Monday Night Raw broadcast booth full time.
But it is the global scale of the movement, and its impact well beyond the square circle, that makes it more than just longer matches and better scenarios. In early 2018, Alexa Bliss and Sasha Banks marked history when women first performed in Abu Dhabi. It did not just require creative approval, or even network approval, but government approval.
"We have to be sensitive to the different cultures of the world," said McMahon. "We can not dictate what a culture has to do or not to do, and in Abu Dhabi we have been steadfastly present for many years, allowing us to make sure that change happens. our women. " to be able to perform. "
"We had to change costumes so that they only show their heads and hands, which was good, we never want to be disrespectful, we want to be part of the evolution, we absolutely have the privilege to be part of that. "
In Abu Dhabi, the change was adopted by the crowd. Men and women cried out, chanting "This is a hope".
"There were tears in the eyes of little girls in the front row," McMahon said. "It's probably the best example of our women's evolution."
WWE took some heat to hold an event in Saudi Arabia earlier this year where women were not allowed to compete. It goes without saying, however, that WWE is taking the same diplomatic approach as Abu Dhabi to try to be part of the coming change.
The global movement is also evident in the list. In 2017, WWE recruited Kavita Devi from India and Shadia Bseiso from Jordan. Devi and Bseiso are the first women in India and the Middle East to have the opportunity to train to become WWE superstars. At present, 40% of the women on the Performance Center's list are internationally renowned and represent 12 countries and seven languages.
All of this progress led to the creation of the first exclusive women's pay-per-view service, Evolution, taking place this weekend. In addition to what will happen inside the square circle, the event will also have an impact on the WWE as a business. Women's publications such as Cosmo and Refinery29 will cover the red carpet and Cover Girl will join us in sponsoring the event.
"New doors are opening everywhere," McMahon said. "In conversations with our current and potential partners, I always talk about the evolution of women because it is so important to me personally and professionally.I do not receive anything other than the support of my male and female counterparts. "
Confirmed matches for WWE Evolution include:
- Women's Rough Championship: Ronda Rousey vs. Nikki Bella
- SmackDown Women's Championship: Becky Lynch vs. Charlotte Flair (Women's Last Stand Up Game)
- Trish Stratus & Lita vs. Alexa Bliss & Mickie James
- NXT Women's Championship: Kairi Sane vs. Shayna Baszler
- Io Shirai vs. Toni Storm (2018 Mae Young Classic Finals)
- Battle Royal: Tamina Snuka, Billie Kay, Peyton Royce, Ember Moon, Alicia Fox, Nana Jax, Dana Brooke, Asuka, Manda Rose, Sonya Deville, Carmella, Lana, Naomi, Torrie Wilson and Michelle have officially announced their participation at the match. McCool, Madusa, Holly Molly, Ivory, Kelly Kelly, Zelina Vega and Maria Kanellis.
Prior to the event, WWE also announced today a multi-year partnership with Girls Up, an organization and global leadership development initiative that positions girls to be leaders in the movement. for gender equality, in order to support the creation of Sports for a purpose. Launched in the fall of 2019, this program will create a culture of sports practice among girls around the world. The program will provide girls with the tools and resources they need to overcome gender-related barriers girls face in playing sports, including access to safe play spaces and sports equipment.
"WWE is proud to partner with Girl Up to create Sports for a purpose, a new program designed to help our youth achieve gender equality in sport, "said McMahon. "Playing sports has a positive impact on girls' leadership skills, confidence and self-esteem, and we're excited to be working with Girl Up to create this meaningful program."
"When girls develop their leadership on the ground or in the field, they bring them with them to their schools and communities. We hope this program will encourage a new generation of girls to pave the way for greater gender equity in sport, "said Melissa Kilby, co-CEO of Girl Up.
Evolution, the first ever 100% female pay-per-view service, will take place on Sunday, October 28 at 7pm. AND NYCB LIVE, headquarters of the Nassau Veterans Memorial Coliseum in New York. The event will be broadcast live on the WWE network and will be available on pay-per-view television worldwide, with the women's league matches on Monday night, SmackDown Live, NXT and NXT UK, as well as the women's tournament final, Mae Young Classic 2018.