[ad_1]
The former first lady, Michelle Obama, will likely sell stadiums during her book tour. (Kamil Krzaczynski / Reuters)
Tickets for the Michelle Obama Arena Tour were sold in presale on Thursday for those who registered early, and it looks like the former first woman has generated sales at Beyoncé.
Live Nation, the entertainment company that produced the tour, added two dates – a second to Washington and a second appearance in Brooklyn – in the 10-city route, apparently in response to massive sales.
Tickets to hear Obama and moderators still unknown discuss his upcoming memoirs "Becoming "ranged from $ 29.50 for perch nose bleeds to $ 3,000 for the front seats and a package including a" pre-show photo opportunity ", a reception with Obama, a signed book and a" sneak peek ". other benefits, including exclusive VIP gift item.
With many fans grabbing cheap seats first, the big-ticket packages were among the only seats left shortly after the start of the presale. This did not go well with some of the potential participants who complained about the price reduction. "I love Michelle Obama, I do it," wrote a fan on Twitter. "She is everything, but I am deeply disappointed with the high cost of these tickets."
"Michelle Obama is here to sell Beyoncé tickets and I was not prepared," wrote another.
Deborah Speer, editor-in-chief of the Pollstar concert industry magazine, said these prices seem to match those of high-end musical acts. It is unusual for an author to sell arenas. "You do not see it every day, but she's not a typical author," she said. "Michelle Obama is a kind of rock star herself."
Some Twitter users seemed perfectly suited to the prices. "I do not want to hear a single word about the price of Michelle Obama tickets," wrote a fan. "She worked for this country FREE for eight years. Get this money, Mrs. Obama.
And each event could generate millions: For comparison, Speer notes that in September 2017, two Paul McCartney shows at the Barclays Center in Brooklyn with tickets ranging from $ 35 to $ 356 each yielded close to 2.2 millions of dollars. (This is before paying for production, security, site rentals, crews, lighting, sound and other fees).
Obama and Live Nation said they planned to donate 10% of ticket sales to "unspecified local charities, schools and community groups" in each city visited and that fans of these organizations would receive free tickets.
Obama herself took Twitter with her reaction to sales. "Really humiliated by the response to my next book tour," she wrote. "I can not wait to share with you all and hope to see you somewhere!"
And those who regret not being able to get a cheaper seat still have a shot: sales to the general public begin Friday morning.
[ad_2]
Source link
