[ad_1]
Tim Cook at an Apple event in 2016.
At the Fortune CEO event today, Tim Cook shared his opinion on a number of contentious issues, including immigration, political news, and politics. smartphone addiction. Here are some highlights of his conversation with Fortune editor Adam Lashinsky.
On companies that take a stand on public policy and other political issues, including the separations of migrant families from the Trump administration on the US-Mexican border, which Cook has recently referred to as "foreign policy". ; "inhuman":
"Apple is to change the world. It occurred to me a number of years ago that you do not do this by staying silent about the important things. For us, it's the question of driving, "he said.
Although there is "no formula" dictating what Apple addresses publicly, Cook said the company considers "do we have a right, do we have the right to talk about this issue?" For Apple, he says it means "generally speaking about education, privacy, human rights, immigration and the environment."
Asked by Lashinsky why Apple has talked about immigration and human rights, Cook responded that many immigrants work at Apple, of whom more than 300 are protected by Deferred Action for Arrivals of Children and several thousand by H1B visas.
"For me, too often in the case of immigration, people are moving quickly to the numbers, but there are real people who have real feelings and who are an essential part of the United States, so we have an important status, "he added.
Cook also claimed that Apple does not directly address the policy as a business. "We stick to politics, to the way people are treated, to immigration policy. We work with people from both parties or no party. Sometimes one party does not like what we do, or the other does not, or both do not. "
On Apple's announcement this week that he will launch human curation in Apple News, starting with coverage of mid-term elections in the United States. In addition to publishers choosing stories, the section will also feature exclusive articles from Apple News.
Cook said that "the news was getting a little crazy" and drew a parallel between his approach to Apple News and that of the App Store, which applies relatively strict rules on what is allowed since its inception . "Apple has always been synonymous with curation," he said. "We have always believed that quality, not quantity, was the most important thing."
"We think that the best subjects should be chosen by humans, not at all political and not to verify their views, but to make sure that you do not keep content that is for the sole purpose of to infuriate people. "We hope to bring this same point of view to different topics over a period of time and will choose from the outlets of conservative to liberal to in-between, if there is such a thing anymore."
On the recent announcement of a greater number of parental controls and features of "digital wellness" for iOS 12, intended to help users manage their screen time.
Despite growing media coverage of device overuse and potential links with depression and a recent letter from activist shareholders calling on Apple to study the impact of smartphones on children, Cook said the company's actions Company did not respond to a specific point. "
"But I think it's clear to all of us that some of us are spending too much time on our devices, and we've been trying to think deep enough about how we can help that," he said. he added. "Honestly, we've never wanted people to abuse our products, we want people to be empowered and do things that they could not do otherwise, but if you spend all your time on your phone, so you spend too much time. "
About how long does he plan to be Apple's CEO. Cook has been in the job for almost seven years, taking over in 2011 shortly before the death of Steve Jobs.
"It's a privilege to be CEO and I hope that I have a good time," he said.
Source link
