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Sony Pictures has managed to obtain theatrical slot machines in mainland China for two of its key films. Both will be launched at the height of December.
The family-friendly action-adventure movie "Spider-Man: The Spider Verse" will be released December 21 in Chinese theaters. Prior to that, the critically acclaimed and popular summer movie "Searching" will be released on December 14th.
Directed by Bob Persichetti, Peter Ramsey and Rodney Rothman from a screenplay by Phil Lord and Rodney Rothman, "Spider-Verse" features Miles Morales, the Brooklyn teenager, and the unlimited possibilities of the Spider-Verse, where everyone can wear the mask. "Searching" is an old-fashioned hunting thriller, told in a particularly modern way through the technological devices we use every day to communicate.
The date of "Spider-Verse" is only a week after the release of the film in multiple international territories from December 12 and in North America from December 14. "Searching" began its international deployment from the end of August.
All foreign films seeking release in theaters are subject to conditions and conditions of quota import which control their exit and distribution. In many previous years, the share of revenue-sharing publications had been set at 34 titles per year. These two additions mean that the total for 2018 will exceed 40.
It is certain that this development will be interpreted in some quarters as a sign that the Chinese authorities are supporting the box office by allowing more imports to compensate for a lower harvest of local films. Other observers will probably read the film in political terms and will suggest that China and the United States. The film relations remain healthy despite the general trade war and despite the blocking of talks on the renegotiation of the quota since the middle of the year.
It is also unusual for Hollywood titles to be released in mid-December. This high season, often stimulated by companies buying tickets for staff, is normally reserved for Chinese-language titles.
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