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When I was a kid, my dad told me that eating cheese before going to bed gave me nightmares. It may be because of his natural paternal instinct to protect me from the darkest elements of a childish imagination. Or he simply does not want to share his delicious snack with a rugat that can not tell the difference between his dear old cheddar and Kraft singles. Anyway, he avoided me most dairy products at bedtime and introduced me to the concept of food that influences dream potential and nightmare. Now, Burger King is doing the same with his new Halloween burger "Nightmare King". A perfect late evening snack for the bravest of us. Forward!
Burger King "King Nightmare"
What: A new promotion of Burger King for Halloween, which claims to give nightmares.
Who: Burger King, David Miami
Why we care: Look, is it really important if this burger gives you nightmares or not? It's always a fun gadget that appeals to people's love for all that is strange and weird. It's fast food, waste. Of course, people will order this to know if it works. And if that's not the case? They will still talk about this green bun.
Fire Ted Cruz "Ted Cruz loves the white castle"
What: Our new Texas boyfriend, Sonny Carl, is back in another anti-Ted Cruz ad directed by Richard Linklater.
Who: Fire Ted Cruz, Richard Linklater
Why we care: After being mocked at Ted Cruz's assertion of being "hard in Texas" last week, Carl was questioning Cruz's common sense in qualifying his Democratic opponent Beto O 'Rourke of "Triple Meat Whataburger Liberal Who Is Disconnected From Texas Values". from Cruz professing his love of the white castle, before Carl reports it, there is no white castle within 900 kilometers of Texas. (It's not in Canada either.)
Yeti "The long time"
What: A new short film from the Yeti outdoor accessories brand.
Who: Yeti, Felt Soul Media
Why we care: I've been a fan of Yeti's film work for years, and this one is a bit of a departure. He follows the path of architect Jack Sanders, ranging from his student work serving a rural baseball team from Alabama to his own team of sandal founders today. in Texas. It's a sweet and fascinating story that manages to maintain the consistent soul that underlies all the brand's work.
HP "The Wolf – Real Alpha"
What: The last installment of the HP series of The Wolf, with Christian Slater.
Who: HP, giant spoon
Why we care: After launching a teaser in August, here's the grand finale of 20 minutes, a confrontation between Slater and Jonathan Banks (breaking Bad, You better call Saul). Since its launch in 2017, the Wolf series has always been a unique content change for a brand such as HP, and the quality and commitment of telling a good story are evident in its production and casting. An appropriate shipment.
Pilsner Urquell "Brewmaster"
What: New documentation on the features of the MillerCoors brand that has virtually no brand.
Who: Pilsner Urquell, Doug Tirola
Why we care: To celebrate the 175th anniversary of the brand, Pilsner Urquell decided to invest in a film that not only carries its logo, but also presents many of its competitors. The film follows a New York lawyer pursuing his dream of becoming a brewmaster and professional beer educator based in Milwaukee while he was trying to become a Cicerone master. The film, directed by Doug Tirola, was well received at SXSW and opens today at the Cinema Village in New York, where it will be aired all week long. It will be interesting to see how the brand will use the film and its decision to make a real movie instead of a feature film, to its advantage in the coming months.
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