Toys "R" Us fans are not happy with Geoffrey's new toy box



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Toys "R" Us is now Geoffrey's toy box, and fans have already begun to see some places. Unfortunately, many have not been delighted with their beginnings.

It's mainly because of their size, which looks a lot like the Toy Box part of the new name. As part of their new intellectual property plan, Geoffrey's toy boxes will be located in other established retail stores, including approximately 600 Kroger stores. Fans are beginning to see them go out, but as we have seen in several photos, the presence is not very big in the store, occupying either a small cardboard stand or a row of clothes. between them, but no scenario was what fans were hoping when they heard the original premise.

The other point of stumbling is the selection. Now, in this case, the company was quite frank about the selection of brands proposed at the launch. In Geoffrey Toy Box's full press release, Geoffrey revealed some of the brands of a portfolio of more than 20 that would be on offer, at least initially, and you can read an excerpt of this release below.

"Geoffrey, LLC, as reorganized, will control a portfolio of intellectual properties including brands, e-commerce assets and data associated with the Toys" R "Us and Babies" R "Us businesses in the United States and around the world. The reorganized company will own the rights to the Toys "R" Us and Babies "R" Us brands in every market in the world, including a portfolio of more than 20 well-known toy and baby brands, such as Imaginarium, Koala Baby , Fastlane and Journey Girls, with the exception of Canada, which will also become the licensor of the company's existing franchise network brands, operating in countries in Asia, Europe, the United States and Canada. Middle East and South Africa. "

This could be disappointed by fans of former Toys "R" Us commodities such as WWE, Funko, Marvel and others, but for now, it seems like there will be a limited selection.

In any case, tap the next slide to see how the fans react.

Drag 1 of 9RIP again

Some are ready to bury the former toy giant at the first glance at Geoffrey's toy box.

"Reply again to @PixelDan RIP #toysrus"

Drag 2 of 9A little sparse
Toys-R-Us Canada
(Photo: Toys)

Many have taken note of the smallness of the Geoffrey Toy Bix displays in the Krogers where they have already appeared, and a fan gave a perfect comparison.

"That's right! #Toysrus #toys #GeoffreysBack"

Drag 3 of 9snoozing

Many were excited about the return of Toys "R" Us, but it sounded a little disappointing, much like when FAO Schwarz made a similar attempt in the store.

"The return of #ToysRUs looks like #FAOSchwarz's return to #Kohls. * Snooze *"

Drag 4 of 9A bit raw

Some fans are a little disappointed with the big comeback and feel a little disgusted with the whole thing.

"The big comeback." This whole thing is still feeling real rude to me. "

Drag 5 of 9From the big box to the little box
Toys-R-Us-Hasbro Mattel
(Photo: Toys)

It's not the only one to feel disgusted, but some are also sad to see such a big retailer reduced to small cardboard boxes in other stores.

"It's a whole new level of disgust, it makes me sad to see Toys" R "Us reduced to a big cardboard box different chain of shops. ? At least we have good memories to watch. I think we are lucky to have had such a special experience with TRU in our own way. "

Drag 6 of 9Literally a box

When Toys "R" Us announced that it would become Geoffrey's toy box, no one expected it to be literally a box … but that's the case, at least in some stores.

"Toys R & # 39; Us is back in Geoffrey's toy box, which is literally a box https://tformers.com/toys-r-us-returns-as-geoffreys-toy-box-which- is-literally-a-box / 34343 /news.html?utm_source=dlvr.it&utm_medium=twitter… "

Drag 7 of 9Only some toys

Some warn that Geoffrey's toy box will not really replace Toys "R" Us, as it will only be contextual boxes like the one below and will only include toys that are exclusive to the Toys "R" brand. Us.

"Of an old Toysrus employee does not return, it is only pop-up exclusive toys to the tru mark that in other stores do not make you hope to look wwe figures

Drag 8 of 9Well, there it is
Toys r us
(Photo: Toys R Us)

This depressed feeling continued, especially when the first picture of Geoffrey's new toy box came up.

"Well well people. It's sure that something is fine. #Toys r us "

Drag 9 of 9Just a restart

However, there was some positivity, a fan acknowledging that the start was not stellar, but rather, hopefully, the beginning of good things to come.

"Certainly it's horrible, but I think it's just the (re) start.Do not forget that FAO is going to have a new flagship store at Rockefeller Center this month." I have the feeling that the brand TRU still has a lot to do. "

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