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The largest grocery supplier in Miami Valley will partner with Toys "R" Us' Geoffrey the Giraffe to sell toys this holiday season.
Kroger, of Cincinnati, announced today its partnership with Geoffrey's Toy Box to offer an exclusive selection of children's toys to 600 Kroger family stores. Prices, starting this month, range from $ 19.99 to $ 49.99.
"We are delighted to partner with Kroger to offer American consumers an organized collection of products from our beloved portfolio of brands," he said. Richard Barry, executive vice president of Geoffrey's Toy Box.
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Geoffrey's Toy Box is a division of Geoffrey LLC, a subsidiary of the bankrupt Toys "R" Us. The country's Toys "R" Us stores closed at the end of June. But about a month ago, the retailer decided to ignore the auction that would sell the remaining assets, according to court records.
Intellectual property would be bought by a group of investors, according to a statement by Geoffrey LLC at the time.
"The new owners are actively working with potential partners to develop ideas for new Toys" R "Us and Babies" R "Us stores. United States and abroad who could bring back these iconic brands in a new and redesigned way, "the statement said.
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The partnership with Kroger is the first time that former Toys 'R' Us customers are seeing the brands resurface just in time for the holidays.
"Geoffrey's toy box offers a unique shopping destination in Kroger stores", said Robert Clark, Senior Vice President of Merchandising at Kroger. "We are excited to be offering Geoffrey's Toy Box this holiday season to allow our customers to purchase a selection of toys that were previously exclusive to Toys" R "Us."
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