President Donald Trump once again focused on Nike's new polarizing ad featuring Colin Kaepernick.
"Nike is completely killed by anger and boycott," he tweeted Wednesday morning. "I wonder if they had an idea that it would be like that?"
Trump's tweet also referred to the declining ratings of the NFL and said he found it "hard to watch" and "would always do it until the end of the day." [the players] represent the flag! "
Kaepernick is the star of Nike's new "Just Do It" ad, which the former NFL quarterback tweeted on Monday. The announcement features a close-up of Kaepernick with the words "Believe in something, even if it means sacrificing everything" on her face.
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People react to Nike's Colin Kaepernick ad campaign
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. @ Nike Because of your support of C.K. In your next ads, as an American, I can no longer support your business … https://t.co/vKkFpsg87P
First, the @NFL forces me to choose between my favorite sport and my country. I chose the country So @Nike forces me … https://t.co/ZUqEd7ldUd
Our Soundman has just cut the Nike swoosh from his socks. Old sailor Get ready @Nike multiply that by millions. https://t.co/h8kj6RXe7j
The Twitter user ArtenenAeolus shared a video, deleted since, of a man burning Nike products. (ArtenenAeolus / Twitter)
When you discover that #nike supports #ColinKaepernick #BoycottNike ??? https://t.co/EQRGcPoaFr
When you discover that #nike supports #ColinKaepernick #BoycottNike ??? https://t.co/EQRGcPoaFr
Nike ran the numbers. They will be fine. But please, burn your socks.
Do not play. #BackTheBlue #BackTheArmedForces #NikeBoycott https://t.co/uoJcRVJZM5
I just gave $ 10 this weekend to a homeless veteran. Instead of burning your Nike gear like a fool, donat … https://t.co/57AUzQbNL2
#NikeBoycott meets this #VeteransForKaepernick
Chief of the Navy retired. I've been serving so that Kap can have his voice and his speech … https://t.co/QspDdYckjZ
Pending the opening of Goodwill this week with all the new Nike equipment … #ColinKaepernick #nikeboycott https://t.co/4nqSOrknrj
Hey #Nike. I do not wear politics or anything related to #ColinKaepernick I buy more than 5 to 6 pairs a year of … https://t.co/IlATG1XUMI
. @ Nike Because of your support of C.K. In your next ads, as an American, I can no longer support your business … https://t.co/vKkFpsg87P
Let me guess that we are boycotting Nike because by supporting Colin Kaepernick, they "sometimes lack respect for … https://t.co/VJF0LOJXDG
Tear my Nike Air Max to own #BoycottNike libraries https://t.co/FYzpNoZiHX
I can not believe that Nike would do such a thing. @Nike @ Kaepernick7 #fire #JustDoIt #BoycottNike https://t.co/otqcS49AMu
. @ Nike how are you going to approve @ Kaepernick7 a person who advertises socks with cops portrayed as co … https://t.co/V2AW0OoMvI
@BreitbartNews burned my #Nike https://t.co/62rQsXomRH
@ TheLastRefuge2 @ R_Daneel_0livaw Take out the trash @Nike #nikeboycott https://t.co/Iz532FatEQ
I just wrote "NIKE" on twenty dollar bills and burned them to own the libs.
wow can not believe that Colin Kaepernick has become the official spokesperson for the brake lines
I finally remove the Nike logos from my Nike pillowcase! https://t.co/cP9Un6PVzH
Breaking: Nike responds to MAGA's reaction https://t.co/8NQj0Y9Hkt
them: will burn / throw away my Nike gear because they are unpatriotic
Nike: https://t.co/k1kroZ02cG
"It's a terrible marketing. Simply horrible. I will show everyone how bad it is. This will show Nike. "Https://t.co/XNN06YnPMF
Racists: I never buy more Nike
Nike: https://t.co/YGD23VWVFA
nike brilliantly found a way to get the less elegant people to stop wearing his stuff
oh wow not sure how Nike will survive if they lose the 70 year old white men market
When you can not find a cross https://t.co/efrqlN09fH
Me, looking to see if someone burns Jordans rather than the Nike on the release stand https://t.co/5ZKHvpqJOP
Go further and no longer adore Nike as my goddess of victory. Will ONLY recognize Victoria, her Ro … https://t.co/m1SnsmHcws
Wow Nike. Not good to watch https://t.co/MZrOXdukxV
I need a new pair of workout shoes. The choices are dizzying. The #NikeBoycott helps me reduce the decision … https://t.co/rqKgx8hAfY
I've always thought that Air Jordan's craze was stupid. But I will buy 10 pairs of these "Air Kaepernick's" when … https://t.co/xQM13jsWej
Whether you agree with Nike to advertise Kaepernick or not, it's bold and I like it. I wish more large companies take risks to make a statement.
✊? https://t.co/P5xQr2lwLk
Legendary. https://t.co/mvS6ChlXhH
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The reference to the sacrifice presumably links the fact that Kaepernick was not signed to the NFL during the national anthem, which he began doing in 2016 to protest police brutality and injustice. racial. Nike retweeted Kaepernick's tweet with the announcement.
Trump got his hands on Nike's advertising for the first time during an interview on Tuesday at the conservative daily The Daily Caller, claiming he was "sending a terrible message".
It is true that Nike has been the target of angry customers, many of them supporting a boycott and burning their Nike clothing in protest. It remains to be seen whether the positive reaction for others outweighs the anger, but most business and brand observers claim that Nike has probably weighed the risks of such advertising before publishing it. They decided to release it anyway, which makes sense when you look at the demographic core of divers young city-dwellers in Nike.
The millennia are also more likely to be ""motivated buyers", which fits perfectly with Nike's ambitious announcement.
