Trump's right to have China use its media to influence foreign opinion, just like Washington


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Although he did not provide any evidence of his remarks, which derailed a meeting that was supposed to focus on non-proliferation issues, he then accused China of "placing propaganda announcements in the Des Moines Register and other

"I think he is trying to maximize the pressure on the administration to change its trade policy towards China by trying to show the White House and the Republicans that they will pay a price in the medium term," he said. said David Skidmore, professor of political science at Drake University, told the Des Moines Register in a piece by the paper on the insert.

On Wednesday, Xi himself celebrated the "State media contributions to the cause of the Party and the people" and congratulated the TV workers for "promoting deep integration and innovation in international communication. to present a panoramic and multidimensional vision of China. "

Although there is no evidence that Xi is trying to influence the US elections, Trump is absolutely right in saying that Beijing uses its media to shape China's foreign opinions. What he left out, is that Washington does it with its own government-funded media. .

Copies of the China Daily edition in Africa. The government paper has invested heavily in targeting the continent.

Tell the story of China

Although this may have been news for some newspaper readers in Iowa, the China Daily is an important newspaper founded in 1981 and is now published in 12 editions in Asia, Europe, Africa and the United States. United.

Unlike most other English-language state media, such as CCTV or the Global Times, China Daily is not the product of a national product, but has always targeted foreign readers.

Today, the group boasts a print run of about 800,000 copies, with the majority of readers located abroad. Blue paper vending machines are ubiquitous in Washington DC, parts of New York and other US cities, and are often distributed free to hotels and airlines around the world.

China Watch, which the newspaper describes as a "monthly publication distributed to millions of high-end readers as inserting in mainstream newspapers," further extends this reach. These include major US and British titles, such as the Washington Post and the UK's Daily Telegraph, which gives the insert a reach of 4 million readers, according to the China Daily.
In comparison, in 2016, USA Today, the world's first English-language daily newspaper, had a circulation of about 4.1 million, while the New York Times had a circulation of 2.1 million.

China Daily did not immediately respond to a request for comment.

Trump is not the first to complain about China Watch. Critics blamed the newspapers for not showing readers that it was a paid insert or not distinguishing its content from theirs, especially online. On the UK's Daily Telegraph website, for example, branding is identical to articles produced by newspaper reporters, with the exception of a written warning at the top of the page "this content is produced and published by China Daily, People's Republic of China, which assumes sole responsibility for its content "and a similar discharge at the bottom of the article.

The Daily Telegraph did not immediately respond to a request for comment regarding its China Watch sections. A spokeswoman for the Washington Post said that this section was clearly not considered to imply "the Washington Post's press or editorial services," adding that the "China Watch" section differs in style, font, and width. of column. "

Of course, publishing something and having people read it are completely different things, as many media companies have learned to their regret. But regardless of its scope, China Daily clearly benefits from Beijing's support, by increasing the number of its staff abroad and by advertising, even as other newspapers are cutting costs and laying off jobs. employees.

A man walks down the street while the iconic CCTV headquarters looms in the background in Beijing's central business district on January 20, 2017.

Exit

Although China Daily has drawn Trump's attention, it is not the most important outlet for Beijing's national media strategy. This title belongs to the public channel CCTV and its international network CGTN. (CNN has an affiliation with CCTV.)

As Ying Zhu recounts in his book on the network, "Two Billion Eyes: The History of China's Central Television, in the early 2000s, Chinese state media were encouraged to play in the same other large companies of Western media ".
This was influenced by President Jiang Zemin's call to "let China spread its voice to the world", a strategy that finally reached its peak this year with the creation of Voice of China, a new office uniting three networks. public, CCTV. , China National Radio and China Radio International.
Africa, where CGTN, the China Daily and the official Xinhua news agency have all invested heavily, drew particular attention. While I document in my book "China's Great Firewall: How to Build and Control an Alternative Internet Version", this propaganda coincided with an increase in Internet censorship and censorship on the Internet. continent, often actively assisted by Beijing.

Like China Daily, the CGTN receives a large amount of state funding, which it used to grow massively. It now broadcasts in more than 180 countries and regions around the world and is building a new headquarters in London.

But, as in newspapers, broadcasting in a country does not necessarily mean that someone is watching.

Although accurate global audience figures are hard to come by, CGTN says its English-language offerings can be seen in more than 140 million homes around the world.
In comparison, CNN International reaches more than 373 million households worldwide, while the BBC has a worldwide audience of 376 million.
The Russian state broadcaster RT, a boguey in the US political speech, is also hitting the CGTN network on YouTube, where the Chinese network has about 800,000 subscribers on multiple channels, against more than 3.3 million RT.

This could be due to the content, while the CGTN is considerably relaxed from its very salty past, it does not have the kind of appeal of RT, and has not been so willing to welcome the type of conspiracy theorists who tends to do so well on YouTube.

Chinese President Xi Jinping has made propaganda and media control a priority of his administration.

War Warning

Whether its investment in China Daily or the CGTN is profitable or not, Beijing clearly sees the promotion of state media abroad, leveraging its effectiveness as a propaganda tool in its country.

These efforts have been increasingly monitored in recent years and US and Australian lawmakers, in particular, have said they do not feel comfortable with the role played by the Chinese state media in their country.

Chinese hawks such as Marco Rubio, chairman of the Congress Executive Committee on China (CCCB), have long accused Beijing of using its influence around the world to stifle debate and promote its agenda.

"The Chinese government's foreign influence operations, which exist in free societies around the world, aim to censor critical discussions about history and human rights in China and to intimidate the Chinese people. criticisms of its repressive policies, "said Rubio at a China hearing" last year.
More recently, the US Department of Justice reportedly recommended that the CGTN and Xinhua be required to register as foreign agents under a law to control lobbyists working for foreign governments. . This follows similar restrictions imposed on RT, which caused the television channel to lose its reputation as a press in Congress and was widely denounced by press freedom advocates.

In response to a question about the so-called US government's initiative, Chinese Foreign Ministry Geng Shuang stressed the importance of freedom of expression.

"The media serve as bridges and import links to improve communications and understanding among the peoples of different countries," said the minister at a press conference in Beijing, adding that countries " should see the role of the media in promoting international exchange and cooperation in an open and inclusive spirit. "

Battle of influence

While China's hypocrisy complaining of the restrictions imposed on the press is obvious, it is important to remember that, if US lawmakers complain about the foreign media's influence operations, Washington continues to lead many of his own.

From the end of the Second World War and during the Cold War, the US government has invested billions of dollars in Voice of America, Free Radio Europe / Radio Liberty, Radio Free Asia and related publications and broadcasters.

In 2018, the Board of Broadcast Regulators (BBG), which oversees these outlets, has asked Congress for more than $ 685 million in funding to cover what he calls "one of the best of the biggest media organizations in the world. "

BBG's subsidiaries broadcast in more than 60 languages ​​to an audience of approximately 278 million people each week and employ thousands of employees in 50 newsrooms around the world.

In its statement to Congress, the bureau said its coverage was "particularly strong" in areas where "global players that do not share US values ​​are trying to make progress".

The two major broadcasters targeting China – FRG and VOA – are bound by their charters to be objective and are not subject to the same types of direct supervision exercised over Chinese state media, but this is not the case. do not prevent countries that they aim to see. them as malicious tools of American influence.

After the Tiananmen Square Massacre in 1989, funding for the broadcast of VOA in China was increased. In 1994, RFA was launched with a first broadcast in Chinese to "promote democracy and human rights" in China.
By their nature, BBG outlets tend to be pro-US broadly and often rely heavily on dissenters and critics in their coverage. This is often used to counter national propaganda, which may involve little or no criticism from the government.

RFA notably produces excellent reports from local journalists – often at great risk – outside Tibet and Xinjiang, regions of China where most foreign journalists are locked out.

Since RFA and VOA began to target China, Beijing has heavily invested in jamming radio signals from the two US-funded TV channels, and the state-run media has denounced them as tools. of the CIA. Their websites and e-mail newsletters are also heavily blocked and censored.

In a particularly ironic article, the Global Times hailed cuts in VOA, which it described as a "government-sponsored US propaganda tool," even as it praised Chinese efforts to improve broadcasting. abroad. Maybe all the speakers need to look in the mirror.

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