Trump's trade war with China weighing on buyers this holiday season

President Donald Trump's trade war with China is pushing some consumers to take a break before stocking up on Christmas presents this season.

According to a poll by NerdWallet, 93% of Americans plan to buy gifts during the end of the year holidays, but 73% say that customs duties on Chinese products will affect their way of shopping. .

Items that have been affected by exorbitant tariffs between the United States and China vary – from smart watches to bicycle helmets to bicycle helmets, furniture and cosmetics. Prices may rise in times of trade war as US tariffs on foreign products imply that US import-dependent firms must pay more, and these firms can, in turn, pass on the extra cost to their customers.

Although the impact of tariffs is not always immediately felt, some items, such as household appliances, have already soared in the middle of the US spat, according to NerdWallet.

Of the 73% who said that the trade war would affect their future purchases, 44% announced their intention to more closely compare product prices, 22% said they would avoid buying products entirely. Made in China, 19% said that they would avoid buying the products concerned 16% said they would buy fewer gifts than usual.

Although the results of the survey are worth mentioning, it is important to remember that the sample size was relatively small: 2,004 adults aged 18 and over.

If the trade war had a measurable impact on consumer habits, it might be more difficult for Trump to see the war as a success in the weeks and months to come.