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Dara Khosrowshahi celebrated her first birthday in Uber by reinforcing the drivers' priority.
At a press event in New York on Wednesday, the CEO unveiled new Uber security features such as Ride Check, a GPS-powered tool that uses sensors from a smartphone to detect an unexpected shutdown or an impact during a crash.
If an incident is suspected, a prompt will appear on the driver and driver phones with security features such as a prompt order another ride paid by Uber or use the 9-11 emergency call button. Uber has made the In-App 9-11 feature available to pilots this year, but it's now available to pilots.
The capabilities of Ride Check should be rolled out in the coming months.
"We want to proactively contact the rider, check and make sure they can get help if needed," said Sachin Kansal, Uber Security Product Manager, at the event.
In addition, Uber adds a hands-free feature to drivers so they can accept routes via voice commands. Accurate collection and deposit locations will also be removed from historical travel records and driver receipts to protect the privacy of passengers. The application also benefits from improved security: users can now activate two-factor authentication to protect their data.
In his remarks, Khosrowshahi said he wanted Uber to be synonymous with safety, as well as his ability to hail rides quickly. "It's the beginning of our trip," he said.
The ads are reminiscent of how much the company has done in terms of driver safety and up to where it still has to go. In April, a CNN survey revealed that at least 103 Uber drivers in the United States had been charged with sexual assault or abuse of their passengers over the last four years. The drivers were arrested, wanted by the police or appointed in civil proceedings related to the incidents.
Related: Uber CEO in a year: The only thing I would have liked to repair earlier
As a result of the investigation, Uber announced several changes such that it would no longer force individuals who have been subject to sexual harassment or claims for assault with arbitration.
"Even if it does not look so good for the P & L, it forces us to take a stand or force ourselves as a society to get better and better about security," Khosrowshahi said. "It has been a big step for us as a society."
Uber also announced that it would issue a "report on security transparency" to publicly determine the number of sexual assaults and other incidents on its platform. But he has not done it yet.
"We have not defined a precise timetable, but we are working to [one] next year, "Khosrowshahi told CNN.
CNNMoney (New York) First published on September 5, 2018: 11:01 am ET
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