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LOS ANGELES – Two films destined for extremely varied audiences – two examples, at least on paper, of what many moviegoers claim to be wrong with Hollywood – have become instant blockbusters this weekend, pushing theaters to a sales record tickets in october.
"Venom", starring Tom Hardy in the role of Fanged Superheroes, and Bitter-Sweet Romance "A Star Is Born", this time with Lady Gaga in the lead role, have exceeded the expectations of box office analysts by about 30%. Fatigue of superheroes? No proof. Nobody wants to see a remake of a remake of a remake? Think again.
For all films released, ticket sales in North American theaters totaled about $ 174.5 million, a record for a weekend in October, a month in which movie attendance tends to be relatively light. According to comScore, which collects data at the box office, the previous record for a weekend in October dates back to 2015, when "The Martian" allowed Hollywood to generate a total of $ 163.5 million worth of ticket sales in the domestic market, after correction of inflation.
"The box office thrives and expands when there are various options," said Phil Contrino, director of media and research at the National Association of Theater Owners. On October 19, we expect Hollywood to serve another smash: analysts say that "Halloween", with the return of Jamie Lee Curtis in a leading role, will reach at least $ 60 million in ticket sales for the opening weekend.
"Venom", which cost Sony Pictures Entertainment about $ 100 million, not to mention tens of millions of dollars in marketing costs, mainly attracted fans bad reviews to buy around $ 80 million in tickets. "Venom" collected an additional 125.2 million dollars abroad, the first results obtained in Russia and South Korea exceeding those of superhero films such as "Suicide Squad" and "Ant-Man" .
"A Star Is Born", which marks the debut of Bradley Cooper in directing and gives Lady Gaga his lead role in a film, receives an additional $ 14 million abroad. The film cost about $ 36 million, excluding marketing costs, and was produced by Warner Bros. in association with Live Nation Productions and Metro-Goldwyn-Mayer.
This version of "A Star Is Born" – the fourth, including the 1937 original – draws its power from an audience often ignored by Hollywood: older women. Warner said 68% of ticket buyers were over 35 and 42% over 50. About 66% of the total audience was women. The film, which should is a prominent figure in the upcoming Oscars, rated A in the CinemaScore polls.
To spark the interest of "A Star Is Born", Warner's marketers relied heavily on Live Nation and its Ticketmaster division. IHeartRadio was also part of the marketing partners. On Sunday, the soundtrack of "Star Is Born" was # 1 on the iTunes Albums chart and contained the three most popular songs in the Singles Chart.
The animated musical "Smallfoot" (Warner Bros.), which raised about $ 14.9 million, was completed with a total of $ 42.8 million over two weeks. The comedy "Night School" (Universal) was fourth; it took $ 12.3 million, for a total of $ 46.8 million over two weeks. "The house with a clock in its walls" (Universal) sold about 7.3 million dollars of tickets, for a total of 55 million dollars over three weeks.
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