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DiGiorno is famous for its TV commercials featuring the slogan: "This is not a delivery, it's DiGiorno!" But a new viral video puts a lot of questions as to whether the frozen pizza brand actually delivers … to a popular pizza chain!
A video posted on Twitter Saturday allegedly shows a woman with a large cart full of boxes of frozen pizzas DiGiorno – and she stands in front of the counter of a Little Caesars store.
Of course, the unusual circumstances gave rise to many questions (the original video contained more than 41,000 retweets and was shared by the author, Chrissy Teigen, cookbook author who became a model), the most important of which was "Pizza! Pizza! chain actually portion DiGiorno?
"This can not happen right in front of me," said Twitter user vinandwesson at the original video.
So why, exactly, would a pizzeria have boxes of frozen pizzas from another brand on hand?
Many, many people on social media have shared their theories and their pretty wild reactions.
Of course, DiGiorno is very popular, so some took the opportunity to shed some light on Little Caesars. "The only little Caesars I want to go to," tweeted Teigen with the original video.
"Same," cheeky DiGiorno replied.
DiGiorno told Food today that they had no idea what was happening in the video but seemed to be looking forward to the new focus on social media, responding to many people on Twitter.
So, is this really the biggest scandal that has hit the pizza world ever since?
The little Caesars actually had a perfectly reasonable explanation, albeit very complicated, for the whole situation. As a background, a spokesman for the channel told TODAY Food that the Little Caesars seen in the video are located in a K-Mart hypermarket in Griffith, Indiana.
"Little Caesars only serves freshly made pizzas prepared from fresh dough, and after some research today, it turns out that what appeared in this video was a strange coincidence." declared to TODAY a representative of the chain. "That day [Saturday], this K-Mart received some complaints from customers regarding the purchase of expired DiGiorno pizzas at this location and, due to the closure of the store, the K-Mart manager ordered his employee to temporarily store them in a cooler adjacent to the Little Caesars. location for the elimination in the morning. "
The representative then confirmed that none of the DiGiorno pizzas had been cooked or served at this location of Little Caesars.
While this would certainly explain the confusion, it is unlikely that DiGiorno fans (or the brand itself) will forget this video any time soon.
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