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Earlier this year, Volkswagen introduced a truck concept based on the Atlas, the Tanoak. At the time, the German manufacturer had stated that it was only interested to the extent of the public interest, without announcing its intention to sell a van in the United States . It remains to be seen if American customers would consider a Volkswagen with a bed, but the chances of a VW- The brand trucks destined for this market may have improved through a recent partnership.
Automotive News Volkswagen President Herbert Diess recently interviewed the Volkswagen CEO. Asked about the pickup trucks, Diess said the decision should be made as a last resort by Scott Keogh, the former boss of Audi of America and new director of Volkswagen North America. But he also added that VW's new partnership with Ford makes the greenlight more attractive.
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"If the relations between Ford and the company were working well, we would have a successor from Amarok, which would then be suitable for sales worldwide – potentially also for the United States." The other option is a unibody pickup, which is something for America, which is probably still a bit risky, "said Diess.
In recent months, we have heard rumors that Ford and Volkswagen are considering forming a strategic partnership to build the next-generation Amarok system on a Ranger platform. This partnership is now progressing officially, although Ford has made it clear that a merger is underway. For now, the relationship will only concern commercial vehicles and the possibility of future collaboration.
Even with Ford's help, entering the US truck market will be a challenge for Volkswagen. As Diess says in the interview, "Pickup is a very American segment".
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