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The final editions VW Beetle. The German company ends the production of the legendary model.vw.com
Volkswagen AG was built on the Beetle (Type 1). In the mid-1990s, when US activity was forgotten, a "New Beetle" was created as part of an automatic presentation exercise. Even the prospect of a pushback of beetles was enough to attract new customers from US dealers, and many of them bought Jettas and Passat while waiting for the arrival of a new ladybug.
But now, VW puts the sun on its third Beetle next year and inaugurates "The Final Edition" on sale this year.
Volkswagen of America today confirmed the end of production of the iconic Beetle in 2019. To celebrate the rich legacy of the Beetle, two special models will join the lineup for its latest model year – Final Edition SE and Final SEL edition.
"The loss of the Beetle after three generations, spanning nearly seven decades, will bring a host of emotions to the many dedicated Beetle fans," said Hinrich J. Woebcken, President and CEO of Beetle. Volkswagen Group of America, Inc. To be a full-fledged family-focused automaker in the United States and implement our electrification strategy with the SEM platform, it is not intended to replace it immediately. But as we saw with the Id. BUZZ – which is the modern and practical interpretation of the legendary bus – I would also say, "Never say never". We are excited to launch a year of celebration of one of the true icons of the automotive world, with a series of events that will culminate with the completion of production in Puebla in July 2019. "
The "New Beetle" saved VW's bacon in the United States in the 1990s, but sales dropped sharply after a first push.Wikipedia
The current Beetle represents a considerable improvement over the "New Beetle" which was introduced in 1997 as a model 98. It was sold until 2011, compared to the original sold between 1938 and 2003 on some global markets. The current Beetle was introduced in 2011 as a 2012 model. Much less bulbous, the designers changed the profile and the roofline to make it more elegant, a little more aggressive and a little closer to the original and targeting a little more male buyers.
The current ladybug is built in Puebla. Mexico, alongside the Jetta sedan.
VW technical director Frank Welsch said at the Geneva Motor Show that this generation of lady beetles would be the last. The company has confirmed that this will be the last model year.
US beetle sales last year dropped to 15,156 from 22,667 in 2015 and 43,134 in 2013.
Volkswagen is trying to get out of its "Dieselgate" scandal that has sullied the company's reputation around the world. VW was surprised to install invalidation devices on its diesel engines to pass emission tests even if they did not meet the standard in actual driving. Killing the ladybug for slow sale is part of a broader strategy aimed at going forward and putting the emphasis on modern design and electric powertrains.
A trial is taking place this week in Germany with VW shareholders trying to be satisfied with the lost value of "Dieselgate", accusing VW executives of keeping the secret of the defeat devices.
Since the 1990s, VW's German management has had conflicting relations with the Beetle. Germans do not like to look back. And the Ladybug is associated with the worst of the country's history and society.
The original Beetle was the car on which Volkswagen AG was built after the Second World War.David Kiley
Ferdinand Porsche designed the original Beetle in the 1930s in a project with Adolf Hitler to develop a vehicle that would be affordable for the German working class. It was the model of the Nazi party. Porsche had the current design before connecting with Hitler, but the Führer was his bank for the project.
Some Ladybugs were built before the Second World War, but production soon gave way to military vehicles based on the Beetle platform. After the war, Volkswagen was revived and a family of vehicles was created from the original car – the Microbus, the Squareback wagon, the Karmann Ghia, The Thing. But by the late 1970s, emissions and safety regulations, and the desire of Germans to move from the old design, put an end to Beetle's production and sales, except for the emerging markets. Central and South America. standards followed the rest of the world.
But Volkswagen does not turn its back on its nostalgia. While the company is considering an aggressive strategy to commercialize electric vehicles, it plans to launch a reboot of the electric vehicle in 2022. [Check out a video of the new Microbus here] The original Microbus, an unofficial symbol of hippie culture and rebellion in the 1960s, was finally abandoned in 2013 in Brazil. It will come back as a fully modern EV and will be a key part of VW's strategy to put "Dieselgate" behind.
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The final editions VW Beetle. The German company ends the production of the legendary model.vw.com
Volkswagen AG was built on the Beetle (Type 1). In the mid-1990s, when US activity was forgotten, a "New Beetle" was created as part of an automatic presentation exercise. Even the prospect of a pushback of beetles was enough to attract new customers from US dealers, and many of them bought Jettas and Passat while waiting for the arrival of a new ladybug.
But now, VW puts the sun on its third Beetle next year and inaugurates "The Final Edition" on sale this year.
Volkswagen of America today confirmed the end of production of the iconic Beetle in 2019. To celebrate the rich legacy of the Beetle, two special models will join the lineup for its latest model year – Final Edition SE and Final SEL edition.
"The loss of the Beetle after three generations, spanning nearly seven decades, will bring a host of emotions to the many dedicated Beetle fans," said Hinrich J. Woebcken, President and CEO of Beetle. Volkswagen Group of America, Inc. To be a full-fledged family-focused automaker in the United States and implement our electrification strategy with the SEM platform, it is not intended to replace it immediately. But as we saw with the Id. BUZZ – which is the modern and practical interpretation of the legendary bus – I would also say, "Never say never". We are excited to launch a year of celebration of one of the true icons of the automotive world, with a series of events that will culminate with the completion of production in Puebla in July 2019. "
The "New Beetle" saved VW's bacon in the United States in the 1990s, but sales dropped sharply after a first push.Wikipedia
The current Beetle represents a considerable improvement over the "New Beetle" which was introduced in 1997 as a model 98. It was sold until 2011, compared to the original sold between 1938 and 2003 on some global markets. The current Beetle was introduced in 2011 as a 2012 model. Much less bulbous, the designers changed the profile and the roofline to make it more elegant, a little more aggressive and a little closer to the original and targeting a little more male buyers.
The current ladybug is built in Puebla. Mexico, alongside the Jetta sedan.
VW technical director Frank Welsch said at the Geneva Motor Show that this generation of lady beetles would be the last. The company has confirmed that this will be the last model year.
US beetle sales last year dropped to 15,156 from 22,667 in 2015 and 43,134 in 2013.
Volkswagen is trying to get out of its "Dieselgate" scandal that has sullied the company's reputation around the world. VW was surprised to install invalidation devices on its diesel engines to pass emission tests even if they did not meet the standard in actual driving. Killing the ladybug for slow sale is part of a broader strategy aimed at going forward and putting the emphasis on modern design and electric powertrains.
A trial is taking place this week in Germany with VW shareholders trying to be satisfied with the lost value of "Dieselgate", accusing VW executives of keeping the secret of the defeat devices.
Since the 1990s, VW's German management has had conflicting relations with the Beetle. Germans do not like to look back. And the Ladybug is associated with the worst of the country's history and society.
The original Beetle was the car on which Volkswagen AG was built after the Second World War.David Kiley
Ferdinand Porsche designed the original Beetle in the 1930s in a project with Adolf Hitler to develop a vehicle that would be affordable for the German working class. It was the model of the Nazi party. Porsche had the current design before connecting with Hitler, but the Führer was his bank for the project.
Some Ladybugs were built before the Second World War, but production soon gave way to military vehicles based on the Beetle platform. After the war, Volkswagen was revived and a family of vehicles was created from the original car – the Microbus, the Squareback wagon, the Karmann Ghia, The Thing. But by the late 1970s, emissions and safety regulations, and the desire of Germans to move from the old design, put an end to Beetle's production and sales, except for the emerging markets. Central and South America. standards followed the rest of the world.
But Volkswagen does not turn its back on its nostalgia. While the company is considering an aggressive strategy to commercialize electric vehicles, it plans to launch a reboot of the electric vehicle in 2022. [Check out a video of the new Microbus here] The original Microbus, an unofficial symbol of hippie culture and rebellion in the 1960s, was finally abandoned in 2013 in Brazil. It will come back as a fully modern EV and will be a key part of VW's strategy to put "Dieselgate" behind.
