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Credit: CBS
Welcome to the Ad Age wake-up call, our daily roundup of news on advertising, marketing, media and digital. You can get an audio version of this briefing on your Alexa device. Look for "Ad Age" under "Skills" in the Alexa app. What are people talking about today: NBC's Jimmy Fallon, CBS Stephen Colbert and Conan O. Brien of TBS broke through the television network barriers and acted together in a skit mocking President Trump. (Look at it here.) The Open Cold was aired on "The Tonight Show" and "The Late Show"; Colbert and Fallon discuss the names that Trump gave them at a rally ("low life" for Colbert and "lost soul" for Fallon.) In the skit, they also call O & # 39; Brien, who is in the middle of the shave and seems totally puzzled to be reminded who is the president.
"The real estate guy who sells steaks? He's president? How is he?" O 'Brien asks. "Not so good," Colbert replies.
The sketch was not too sharp; it was especially notable for the work of the stars of the night team and for the fact that Fallon participated, despite his more apolitical humor. It's over on one stroke. "Hey, are we still having lunch?" Fallon asks. "Yeah, where do you want to eat?" Colbert says. "Red hen?" "Red Hen!"
bye
Google rebranding its advertising activity. And as Garett Sloane writes of Ad Age, it means that he will stop using a few brand names that make up a significant part of the industry jargon: AdWords will become Google Ads and DoubleClick will call Google Marketing Platform and Google Ad Manager. The switch is designed to make the offer less confusing and also signals new ambitions. As Sloane writes, the streamlining of the advertising business will "position the company so that it looks more like a marketing technology platform, competing for business relationships." with Adobe, Oracle and others ". And according to an agency Sloane talked to, the new simplified platform means that brands may not need to rely as much on agencies to manage their digital advertising.
Grass in your glass
Are pot-enriched drinks on the verge of becoming popular? The artisanal brewer Lagunitas will sell something called Hi-Fi Hops in California, where recreational cannabis is legal. As E.J. Schultz writes in Ad Age, the new offering is an "IPA-inspired" sparkling water infused with THC, the cannabis ingredient that makes you tall. Lagunitas belongs to Heineken, which represents a major player in the company. The Lagunitas press release says the zero-calorie product contains "no gluten, no carbohydrate and a smidge of California sun cannabis in every sip". Bonus: The cans are packaged in childproof packaging, which seems like a very good idea.
Heavy weights
World Wrestling Entertainment has signed five-year television rights deals with USA Network and Fox Sports, which "have more than tripled the fees it was receiving in its previous deal," according to the Wall Street Journal. The agreement moves "SmackDown Live" to Fox, continuing the "shift from a list of scripted entertainment content to one that primarily relies on sports, news and event programming", as well as the "live stream". wrote Anthony Crupi of Ad Age last month. moving. "SmackDown" jumps on Friday nights, where it will be sandwiched in the fall by Fox's "Thursday Night Football" shows and Saturday college football.
Quote of the week
The famous "1984" dystopian pub of director Ridley Scott for Apple has revolutionized the advertising of the Super Bowl. But as he says Ann-Christine Diaz of Ad Age, the project came out of the left field for him. "When they brought it to me, they said," It's for Apple. "I thought they meant for the Beatles," he says. Apparently, Scott did not even watch the Super Bowl the year his now classic ad ran. Another fun factoid: The man who made "Blade Runner" still uses a fax machine. The full interview is here.
Just briefly:
Actually: Facebook banned all cryptocurrency ads in January, but now says it will "allow some pre-approved advertisers to promote cryptographic businesses and services, such as exchanges," Recode said. The announcements for initial coin offers are still a no-go, however.
Go from the front: Dawn Ostroff leaves her position as president of entertainment at Condé Nast to become responsible for Spotify's content. Read more by George Slefo in Ad Age.
Anti-airbrush Dove has a new badge that will appear on all static images of the brand before Jan. 2 to show that they have not been digitally manipulated, writes Ann-Christine Diaz of Ad Age. The mark indicates "No digital distortion". CVS has a similar badge for images that have not been retouched.
Pizza and champagne: The latest creative Pizza Hut agency is GSD & M, based in Austin, which replaces Droga5. "GSD & M says they've learned their victory when the Pizza Hut marketing team came in a bus filled with pizza and champagne," writes Jessica Wohl in Ad Age. The chain has been through agencies in recent years.
Glouglou: Conagra Brands is in advanced negotiations to buy Pinnacle Foods, which has brands such as Birds Eye, Duncan Hines and Vlasic, writes CNBC.
Muffin top: McDonald's has a new breakfast offer, a "stratagem that comes straight out of a 1997 Seinfeld episode – only selling top muffins," writes Bloomberg News. Because the tops are the best part.
Choice of creativity of the day: As Alexandra Jardine writes, of Ad Age, "it starts as a tourist advertisement, extolling the virtues of the spectacular landscapes of Norway, the lake and the lake. fjords. "But it takes a curious turn: the spot also highlights that Norway has one of the highest rates of chlamydia in Europe and it ends with:" Protect yourself against the locals! Get your condoms at 7-Eleven. "Check it out here.
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