Walmart starts holiday season with faster checkout and digital store cards



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NEW YORK (Reuters) – Walmart Inc. said Tuesday it will offer faster checkouts in its stores and make navigation easier with digital maps showing the exact location of the products.

FILE PHOTO: A credit card terminal is being presented at an automatic payment window for a new Walmart Super Center before it opens in Compton, California, United States, on January 10, 2017. REUTERS / Mike Blake

The retailer is also comfortable with the amount of inventory in stock, said Steve Bratspies, sales manager at Walmart. Online sales suffered during the same period last year when Walmart added more holiday products, such as electronics, toys and gifts, but did not store enough items of all days.

Walmart has announced plans for the November and December holiday shopping seasons at a press briefing. The last two months of the year are critical for retailers, when they record a disproportionate share of their annual sales and profits.

The new Walmart "Check With Me" feature will allow customers to bypass payment lines and pay for product service items where they shop.

The company will also offer a wider assortment of toys, electronics, fashion and home products in its stores and on its redesigned website, which it hopes will boost sales.

Walmart has added more than 2,000 brands online, told reporters Scott Hilton, revenue manager, Walmart e-commerce, e-commerce, United States. The content of the website ranges from a new chord center to the gift guides and Ellen DeGeneres's Ellen's List monthly list, talk show host, he said.

Walmart will also offer a free two-day shipping for orders over $ 35. This will qualify millions of items sold directly to buyers and products sold by its third party sellers in the market.

The rival company Target Corp has announced its intention to offer a free two-day delivery on items sold between November 1 and December 22, with no minimum order or subscription.

In August, Walmart announced a clear increase in the selection of toys in its stores and online for the holiday season. She added 30% new toys to her stores and expanded her online selection by 40%.

According to Bratspies, the company has permanently expanded its space to store toys in 235 stores this year after the collapse of Toys R Us.

Report of Nandita Bose in New York; Edited by Dan Grebler

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