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Weight Watchers really wants to let you know that it's not just a diet company – so much so that it changes its name and becomes WW.
The company announced on Monday that the new WW (WTW) The name reflects his interest in general health and well-being, not just weight loss.
CEO Mindy Grossman said in a statement that the company remains "committed to always being the best weight management program on the planet" but wants people to focus on healthier eating, physical activity and a more positive attitude .
Oprah Winfrey, who is a member of the company's board of directors and holds a stake of more than 8%, echoed these comments.
"The role that WW can play in people's lives goes far beyond a number on a scale," said Winfrey in the statement. "As Weight Watchers becomes WW, I think we will continue to inspire people to not only eat well, but to move more, to communicate with others and to continue to live the joys of a healthy life."
Last year, Mr. Grossman, formerly a member of HSN, took the helm of the company. WW has done its best to make the company's programs more interesting for more people. He also made a bigger effort to add more male followers.
More than a diet company
WW brought actor Kevin Smith, music star DJ Khaled and celebrity chef Eric Greenspan as "ambassadors" of the company.
Its Freestyle program allows you to eat a wider variety of foods.
WW has also collaborated with the Headspace Meditation Company to provide exclusive content on the Weight Watchers app.
WW announced that it would restart its application in the United States on October 4 and that the international application would be relaunched in the first quarter of 2019.
WW shares rose slightly on Monday morning. But the stock is still up nearly 60% this year and has more than tenfold since Winfrey bought his stake in the company nearly three years ago.
CNNMoney (New York) First published on September 24, 2018: 8:43 ET
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