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The Kardashian-Jenner clan never seems to fall asleep in the business world, as evidenced by the recent trademark changes of the youngest member. Kylie Jenner may be launching Kylie Skin soon, which is a mysterious new venture in which she filed a trademark application not long ago. Already owner of a $ 1 billion empire, the 21-year-old nabole is looking to turn her lip kits and eye shadow palettes into something new – though the content of this new thing is still to be debated.
All that we know so far, is that Jenner filed three trademark applications last week with the Patent and Trademark Office of the United States. United States of America, all related to "Kylie Skin". Two of the brands are listed as belonging to beauty products including items such as masks, exfoliants, moisturizers, cleansers, face mists, peels and serums, among other things, providing a fairly solid clue that the entrepreneur of beauty seeks to develop in skin care.
But the second trademark is even more exciting, which might suggest a brick and mortar store. The third application relates specifically to "the services of a retail store of skin care products, skin care preparations, cosmetics, cosmetic preparations and gifts." Jenner's lip and eyeshadow kits have invaded physical stores such as Topshop and Ulta, and sometimes she even mingles with ephemeral shops, but she has never had her own standalone shop before. A showcase could be the next step in his beauty mogul career.
A website for Kylie Skin was also recorded in early July, but it is impossible to know who recorded it. Although all the signs seem to indicate that there will be a new range of skin care Jenner, which will make it the first of the Kardashian-Jenner sisters to enter the skin care game, that does not mean as far as it will be a done deal. Many brands register for trademarks but do not execute ideas. Caitlyn Jenner, for example, has three registered trademarks, one of which relates to beauty and skincare products. And although she did two collaborations with M.A.C. before, there is no autonomous line yet.
On the other hand, Jenner does not seem to have to step forward to expand her empire from beauty to skin care. In the recent Forbes On the cover of the young billionaire, the magazine explains why the Kardashian-Jenners continue to diversify their activities and constantly add new branches. "They are not looking to become sustainable brands," said Sarah Jindal, senior innovation and analytics analyst focusing on beauty and personal care at Mintel. "In a few years, it would not be surprising if it moved on, when you use your name, you can do anything you want to sell."
This moment could be now, and the world of beauty could soon be treated with a whole new brand of serums, face masks and body scrubs that can become as viral and popular as lip kits for the face. origin. Only time will tell, but prepare your bathroom shelves just in case.
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