Whiskey Business: Conor McGregor Celebrates New Alcohol | Media

In its inimitable and joyfully profane fashion, Conor McGregor, UFC champion on Thursday night, hijacked a press conference for his next a la carte fight, at the behest of his new Irish whiskey brand, Proper No. Twelve .

McGregor, 30, took advantage of the crowd of journalists gathered to take part in the October 6 bout with UFC lightweight champion Khabib Nurmagomedov. for his spirits business.

McGregor kicked off about 10 minutes after the start of the session, when a momentary pause in the question and answer session allowed him to talk about his whiskey. "Twelve, good Irish whiskey from an Irishman!" McGregor screamed as he jumped on his feet with a 750 ml bottle, while fishing a 200 ml pocket from his jacket pocket. "I almost did not put the bottle in the arena! I had expected that they would not let me come in with me in a big bottle, so I would not go to the arena!" I brought a sneaky little bottle! "

The fighter then asked for a glass with which toast "all these foine people here "before suggesting that he would be perfectly happy to drink directly from the bottle.

Before moving on to a blasphemous tirade against Nurmagomedov, which included a lot of talk about serious injuries to the Russian, McGregor placed the largest bottle of Proper No. Twelve between his two championship belts. It goes without saying that the label was well placed to face the public.

After an interval during which he assured the mixed martial arts press that he would have killed his opponent in Brooklyn six months ago he was not hiding in a bus- "Si the bus door was open, this man would be dead now He would be in a box and I would be in a cell. "- McGregor offered Nurmagomedov a photo of his homemade hooch. A pious Muslim, Nurmagomedov refused. In response, McGregor slammed, "I bet you're a buzz at parties!" UFC capo, Dana White, accepted the McGregor Cup and shot a shot with the fighter.

In the great tradition of American fast-food marketing, McGregor has continued to take a few hits in the world's best-selling Irish whiskey. "[Proper Twelve] is the best man-made Irish whiskey on the market, "he barked during a particularly busy interval of his sales pitch." None of this has denied on Jameson! "come and take over the whiskey business Jameson is a toast – I'm coming for Jameson!"

As strange as it may be to see the face of the UFC treat a pay-per-viewer as a long-lived QVC segment under the watchful eye of the founder, the extended product placement for McGregor has been somewhat legitimized by connection established with the White MMA empire. Under McGregor's new deal with the UFC, his whiskey will be an official sponsor of each of his next six fights.

As part of this arrangement, the Proper Twelve logo will be clearly visible inside the octagon. Or as McGregor told ESPN's Darren Rovell, the logo will appear "On the Web." [Nurmagomedov’s] the blood will be on the canvas. "

The undefeated Nurmagomedov had the last word regarding McGregor's new venture, warning him that all of Cork County's whiskey would not help improve his opponent's chances of getting out of the ring on his own. In response, McGregor blushed with vertigo.

White said the fight between McGregor and Nurmagomedov is about to drive 2.5 million card purchases, making it one of the top three combat events of all time. The event will be held at T-Mobile Arena in Las Vegas.