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People often trust their instincts rather than logic, because they believe that these decisions more accurately reflect their "true identity," say the scientists.
As we see these choices as a better representation of who we are, we are more likely to trust them, according to a study.
Scientists have stated that while intestinal decisions have several benefits, it can make us stubborn and unhappy when we make a mistake.
They argue that the best decisions are made with both a little instinct and a thoughtful logic.
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People often trust their instincts to the detriment of logic because they believe that these decisions more accurately reflect their "true selves". In a new study, participants had to choose one from a selection of similar items, such as restaurants, using their thoughts or feelings (stock image).
"So much popular wisdom says that we should avoid intuition, because careful deliberation is considered the surest way to good choices," said lead researcher Dr. Sam Maglio of the University from Toronto, Scarborough.
"But we can not escape our instinctive feelings. In making decisions, people must decide not only what to choose, but how to choose it.
"Our research suggests that people who focus on their feelings when making decisions actually come to consider the options chosen as more consistent with what is essential, true and unflinching about themselves.
The researchers conducted a series of four experiments involving a total of over 450 participants.
In each experiment, participants had to choose one from a selection of similar items, such as different DVD players, cups, apartments or restaurants.
In each case, participants were asked to make their decision deliberatively and logically or intuitively.
They were then asked a series of questions about the choice.
Participants who were asked to make an intuitive decision, based on the intestine, were more likely to say that this decision reflected their true identity.
Making a choice over logic can be a double-edged sword. The decisions based on the intestines can make us stubborn and unhappy to change our decisions (stock image)
The researchers also found that participants who made intuitive and intestinal-based decisions were more certain of their decisions and more likely to defend them.
In one experiment, participants were asked to choose between two different restaurants, again based on intuition or deliberation, and were then invited to make their choice known by sending their decision via email to their friends. .
The people who chose a restaurant intuitively shared their choice with more people.
"This suggests that focusing on feelings does not just change attitudes – it can also change behaviors," said Dr. Maglio.
But the guarantee of making a choice rather than a logical one can be a double-edged sword, he added.
For example, if a person chooses an exercise program, such as cycling, based on their feelings, they are more likely to stick to it.
On the other hand, decisions based on guts can also make us stubborn and unhappy about changing our decisions.
"When you get in a hurry, it 's a good thing, like making sure we ride every day on the bike, there are few benefits and a lot of benefits," said the Dr. Maglio.
"But the hollow heels give way to stubbornness and isolationism in the blink of an eye.
"For this reason, opening deliberation may not be a bad thing after all."
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