Why the name of the Mormon Choir of the Tabernacle will not disappear completely. Think of the pirates

SALT LAKE CITY – The iconic name of the Mormon Tabernacle Choir will not go away completely with Friday's announcement that the group of shows will now be known as the Tabernacle Choir on Temple Square.

The reason?

Piracy of music.

Choir President Ron Jarrett told Deseret News that the name of the Mormon choir on the tabernacle will continue to be included in some long-standing licensing agreements, with the goal of retaining ownership.

Basically, it's about using it or losing it.

"We have to maintain (property rights over the name)," said Jarrett. "We do not want someone to take it because we do not use it.We have a lot of old documents in our history that are under this name (name), so we have to keep it We have to keep it so that nobody can hack it or take it away from us, so we will renew the licenses and keep all that, but we will not use that term anymore. "

If the choir had no way of continuing to use the Mormon Tabernacle Choir name and if it remained dormant on the market, another person or another group could possibly take it legally for itself.

The problem is that maintaining these licensing agreements may make some appear as if the choir was coming back under the name of Mormon Tabernacle Choir when a licensee would re-issue songs.

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But it will only be a healthy way to retain the intellectual property of the name and brand.

"For example," said Jarrett, "Sony is a recording partner from years ago.They have several old records that they still own as a recording partner." They are reissued from time to time and are available on the market under the name of "Mormon Tabernacle Choir." We will continue to grant Sony a license to use under this name, which protects this name from someone else. One who will recover it. "