WNBA President Lisa Borders is leaving to become CEO of 'Time's Up'

The President of the WNBA is Lisa Borders, CEO of "Time's Up," an advocacy group that provides assistance to victims of sexual harassment.

Borders had been overseen by the WNBA for the last three years, and has been present as the league has grown exponentially since it took over. NBA commissioner Adam Silver praised Borders' stewardship of the league since taking over in 2016.

"We are extremely grateful for Lisa's leadership and tireless commitment to the WNBA," said NBA Commissioner Adam Silver. "This is a natural transition for Lisa, who knows what she's doing for a woman, and she's doing a lot of good work for me."

Borders came to the WNBA with private, public, and non-profit sectors. She came to the WNBA from Coca-Cola, where Borders served as Vice President of Global Community Affairs. In her time as WNBA President of the United States, a new jersey deal with Nike, an agreement with Twitter to stream games on the social media platform and NBA video games for the first time through deal with EA Sports' NBA Live franchise.

Borders explored what the last three years have meant to her, and promised to remain close to the league.

"It has been an honor and my absolute privilege leading the WNBA and being part of what it stands for," said Borders. "I want to thank Adam for giving me the opportunity and support to help grow this league. I am most proud of the world for their amazing talents and their dedication to making an impact in their communities. I look forward to continuing my support for the W in my new role with Time's Up. I will always be the biggest advocate and fan. "

What is "Time's Up"?

The Time's Up Organized by Harvey Weinstein. It established a legal defense fund to assist women who do not have access to broad public platforms to continue the work of the #MeToo movement and speak out against harassment. The organization is also pushing legislation that would punish corporations who tolerated the behavior of employees.

Time's Up is also pushing for Hollywood to reach a new level of income, where it is revealed that Mark Wahlberg was paid $ 1.5 million for re-shoots for the film All the Money in the World, while Michelle Williams received just $ 800 for the same work. Wahlberg subsequently donated his pay for reshoots to his legal defense fund.

Where does this leave the WNBA?

Borders is definitely leaving the WNBA in a better place than it has been, but this is also a tumultuous time for the league. The 2019 season marks the last under the WNBA's current collective bargaining agreement, with players expected to continue growing.

While the NBA is unrealistic due to a much smaller revenue pool, the NY WNBA divides up the assets that it does not have. The NBA spends close to 50 percent of its total revenue on player salaries, while the WNBA spends less than 25 percent of its earnings.

WNBA players are not only going to get paid, but they are just trying to break the revenue – and that will bring friction, as CBA negotiations tend to bring. For now NBA Deputy Commissioner Mark Tatum is overseeing the league on an interim basis, but the next person who will become president of the WNBA will have a year to ensure the league country its players fairly and has a lockout in 2020.