WWE is like a big opera or play, says McMahon

The WWE "W" means world, and WWE is a truly global society that broadcasts content in 180 countries and is presented in 25 languages. Stephanie McMahon, Brand Manager for World Wrestling Entertainment, spoke at the Web Summit Lisbon 2018 earlier this month and presented the latest WWE achievements.

More

The "E" in WWE is synonymous with entertainment and that is so. WWE content includes movies, music and even reality shows, generating over $ 800 million in annual revenue. But despite all these successes and all the honors, when most people think of WWE, they go to the letter – and this "W" means "fight". For some spectators, the fight is more about the theater than the sport.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "As McMahon says: "WWE is like a big opera, play, movie, book. It is a protagonist against an antagonist of conflict resolution. You know, our conflicts are being settled in a circle of 20 by 20 feet with some of the biggest live action scenes that you can see in any movie or sport. ""data-reactid =" 37 "> As McMahon says: "WWE is like a big opera, play, movie, book. It is a protagonist against an antagonist of conflict resolution. You know, our conflicts are being settled in a circle of 20 by 20 feet with some of the biggest live action scenes that you can see in any movie or sport. "

More

That's right: it's thanks to its largists, legs and chair strokes that the WWE headquarters in Stamford, Connecticut, stays on. However, being a wrestling society has sometimes been an obstacle to WWE's attempts to shift to more traditional forms of entertainment. But as more and more former and current WWE superstars become true traditional stars like Dwayne "The Rock" Johnson and John Cena, being associated with WWE wins. Part of the WWE business model has been centered on adopting the cross-success of former wrestlers like The Rock.

More

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "According to McMahon:"I think this has a huge impact on our brand. You know, this is part of our strategy to launch our stars outside of the WWE, and then integrate other celebrities and influencers into our program because the rising tide lifts all boats. ""data-reactid =" 79 "> According to McMahon:"I think this has a huge impact on our brand. You know, this is part of our strategy to launch our stars outside of the WWE, and then integrate other celebrities and influencers into our program because the rising tide lifts all boats. "

And the WWE boat has steadily increased over the years, and it's not just about money. WWE is starting to be taken seriously by mainstream media – the company has recently been covered by bands like Bustle and Refinery29 and boasts CoverGirl beauty brand as a sponsor. WWE has truly evolved into a truly global society that is redefining and reshaping the parameters of mainstream entertainment.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Reggie Wade is a struggling aficionado and a Yahoo Finance associate producer."data-reactid =" 81 ">Reggie Wade is a struggling aficionado and a Yahoo Finance associate producer.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "More from Reggie: "data-reactid =" 82 ">More from Reggie:

WWE doubles on Saudi Arabia

For WWE, the future is really feminine

Invest as Buffett with professional wrestler "The Progressive Liberal"