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GREEN BAY, WIS. (WBAY) – Some Younkers stores in Wisconsin may return. Younkers parent company, Bon-Ton Stores, has signed an agreement with technology company CSC Generation.
The home page of Younkers.com shows the return of the store
CSC is now discussing with owners the eventual reopening of stores in Wisconsin, Illinois, Colorado and Pennsylvania, but the agreement still needs to be approved by the bankruptcy court.
Action 2 News reported that Bon-Ton stores went bankrupt in February. A dozen Younkers stores in Wisconsin have closed, including Appleton and Ashwaubenon. More than 2,200 employees lost their jobs.
Once the agreement is complete, CSC plans to increase the digital presence of Bon-Ton stores. The CSC Generation website claims that they "save Amazon companies."
"It's a company that has already done this, it's done with other stores where it has taken care of them, somehow it has tried to take advantage of the e-commerce component to know how to proceed." We are able to quickly reshape businesses and we can do it, this could be their unique know-how, and they could come back pretty quickly, "said Dr. Vallari Chandna, professor of business management at the company. 39, University of Wisconsin Green Bay.
The focus will not be solely on e-commerce. CSC also plans to tailor Bon-Ton stores to the needs of current customers, following the principles of fast fashion chains, such as Zara, H & M and Forever21.
"It's a difficult thing to be successful, they may have succeeded in the past and adopting this" fast "approach might work, but the" fast mode "is not what you associate with the name" Good Tone ", so I do not know, I do not know if they'll be able to make that connection easily enough, but I'm happy to see where that happens, "says Chandna.
Chandna thinks that Wisconsin is on the list of possible Bon-Ton reopenings of the CSC because it was once a successful site.
"It just made sense to them that at that time we had to shut everything down for cost and inefficiency," but now as we reopen our doors, let's go back to the ones we know about. they were successful the first time. around, "said Chandna.
Chandna says that if Bon Ton Stores decides to reopen in the Green Bay area, it could take a while. In the meantime, it's very possible that empty big box stores can be rented at holiday pop-up retailers, just as Green Bay sees it with Toys' R & # 39; Us. The Toys & # 39; R 'Us in Green Bay is now used as Spirit Halloween store.
"So some of them turned to these Halloween themed stores or they turned to the Christmas theme, the holiday theme, the Valentine's Day theme.
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