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YouTube recently started launching a series of feature films that viewers can watch for free, with support for commercials. Although the selection is not large, there are important ones to catch, such as The terminator, The revenge of a blonde, and Rocky.
according to Adage, the video platform began publishing movies in October with a category "Watch for Free" in its movies section, where users buy or rent movies in the traditional way. Movies have commercial interruptions, with commercials appearing at regular intervals.
Rohit Dhawan, director of product management for YouTube, said Adage that the company has seen an opportunity for consumers and advertisers, and notes that it might be possible for advertisers to "sponsor" movies or organize exclusive screenings. For now, the selection is limited to 100 films, a selection that, according to Dhawan, will eventually be expanded.
This feature comes shortly after Roku announced that its free film selection, The Roku Channel, would be ad-supported, would be available on the Web (previously only available to those with a television or box Roku), which also includes a number of films. older films like The matrix and First 50 dates. TechCrunch points out that Walmart has its own selection of free streaming movies on Vudu, while Tubi service has its own great selection of free movies.
YouTube's foray into this area makes sense – Adage notes that more and more people are accessing the site on smart TVs and that the distribution of free advertising-funded films could be a huge new audience for the site's extensive advertising network.
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