USB-C Group Hopes New Logos Solve Customer Confusion



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The group responsible for the USB-C protocol has released new certified logos indicating whether a cable or port supports 60W or 240W, hoping customers will read the labels.

USB-C is increasingly becoming a standard, but different USB-C cables support different power supplies. Now the USB Implementers Forum (USB-IF), the nonprofit support group, wants to let buyers and users know immediately what kind of cable they are getting.

“With the new higher power capabilities enabled by the USB PD 3.1 specification, which unlocks up to 240W on a USB Type-C cable and connector,” said Jeff Ravencraft, president and COO of USB -IF, “USB-IF saw an opportunity to further strengthen and simplify its certified end-user logo program.”

“With our updated logos,” he continued in a statement, “consumers can easily identify the USB4 performance and USB power capabilities of certified USB-C cables, which support an ever-growing ecosystem. expansion of consumer electronics, from laptops and smartphones to monitors and chargers. “

New USB-C logos

New USB-C logos

The group’s new certified USB logo program features cable logos “clearly indicating 60W or 240W support as defined by the USB Power Delivery 3.1 specification.”

For shoppers looking at the packaging or checking the cable they plug in, the group has also released new USB4 logos. These are intended to “unify the brand image” between the different types of cables.

To learn more about the technical differences between USB-C, USB 3, USB 4, and Thunderbolt, see the Appleinsider to guide.

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