Valve Steam Labs Use Machine Learning to Create Marketing Tools



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The machine learning is the a buzzword of the last years. Although some applications have been a little strange, it is likely that machine learning makes purchasing a little easier by deducting buyers' interests based on their history with the store. Valve unveiled Steam Labs to share its machine learning results with the world.

Two of Steam Labs' experiences revolve around video content. The Micro Trailers experience uses in-depth learning to automatically split the official movie trailers into six-second video clips. The results are quite uneven so far, because a lot of the videos I saw cut the text or moved too fast. The image below comes from three trailers played simultaneously and two of the three show illegible nonsense.

At least you tried?

If you want long videos, the automatic show will allow you to have fun in depth. This Steam Labs experience creates a 25-minute show on Steam news and news. The show itself, which includes the best-selling games in each category of the store, only displays video clips and audio from the trailer of each game. Valve also shared a mock video behind the scenes. created by the algorithm, which includes an automatically generated script. The voice in the model is a human for the moment. Valve says that Steam Labs will eventually be able to read its own copy.

The interactive recommendation experience is the third of Valve's test triumvirate. This time, Steam Labs will recommend games based on your purchase history. Although the usual Steam recommendations do not seem to recommend games well, this new version has improved a lot. Half of the Steam Labs recommendations are games I have on consoles, like Street Fighter V or Grand Theft Auto V. Many of his recommendations were already on my wish list. Each game has an untagged blue bar indicating its effectiveness. Hover over a game to see a description.

When I pushed the popularity slider towards the "niche", Steam Labs became weird. Perhaps because I like retro titles, Steam only recommended 16-bit gaming ports as Earthworm Jim 2 and Sonic CD. The good news is that I discovered that Contra Anniversary Collection is one thing, complete with arcade versions and console ports. Now my wallet is a little lighter and yours can be too.

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