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This butcher’s shop has everything but meat.
The UK’s first vegan butcher has landed in north London selling meatless iterations of bacon, sausage and turkey with plant-based alternatives, Reuters reported.
A vegan butcher opens in London selling plant-based riffs on bacon, sausage and pastrami. (iStock).
Rudy’s Vegan Butcher now throws sliced ’fake meats’, the plant-based deli describes on its website. The menu features ‘baycon’, made from the protein of seitan wheat, known to have a smoky flavor best paired with vegan eggs or on a veggie burger or in a fake BLT.
Then there’s the meatless pastrami made with mustard and celery and “soy” patties, a pork riff made with soy protein and herbs. The timely opening falls on the Sunday of World Vegan Day.
“Everything is designed to imitate meat. It tastes like meat, it has a texture similar to that of meat, ”Rudy’s Vegan Butcher co-founder Matthew Foster told Reuters.
More and more meat eaters have switched to ham for the plant-based products around the world, with some seeking alternative protein options. The current trend has also been fueled by shortages of meat in grocery stores during the coronavirus pandemic, with meat processing plants temporarily shutting down earlier this year in the United States due to the virus.
Indeed, Impossible Foods, the maker of the meatless burger that looks, cooks and tastes like real beef, has increased its business footprint from 150 in January to nearly 15,000 globally this month. The Silicon Valley-based company and rival Beyond Meat have stepped up distribution in mainland China, which accounts for 28% of global meat consumption, or double that of the United States, reported Mother Jones.
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The surge in the popularity of plant-based products has sparked beef in the aisles of grocery stores, however, meat makers have argued that manufacturers of plant-based products should not be allowed to label product packaging. like meat or to be sold alongside real meat products in stores.
TOFURKY SUING LOUISIANA ON STATE LAW PROHIBITS PLANT-BASED PRODUCTS FROM USING MEAT TERMS
More recently, vegetarian brand Tofurky this month sued the state of Louisiana for banning vegetable meat producers from using the word “meat” on packaging, claiming it was a violation of the first amendment.
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