[ad_1]
56% of investments in digital advertising are hoarded by Google and Facebook in the United States
by Mediatelecom Agencia Informativa in Companies
A survey conducted by Marin Software of 500 digital advertising professionals worldwide shows that 42% of respondents believe that this rapidly expanding field will affect their activity in 2018.
By Dinorah Navarro for Mediatelecom Agencia informativa . The duopoly of the Internet advertising industry of Google and Facebook may not be all-powerful, but many advertisers fear the impact that these companies could have on digital advertising.
A survey conducted by Marin Software of 500 digital advertising professionals worldwide shows that 42% of respondents believe that the growing dominance of Facebook and Google will affect their business this year 2018.
Anxiety about of the so-called "duopoly" of the major giants of the Internet, reflects the concerns about other trends in the industry, such as the growth of video advertising, the blocking of commercials and the Amazon's rise with e-commerce. 
For advertisers, their concern that their industry is absorbed by Google and Facebook is valid, given their dominance of digital search budgets and social media budgets on Facebook.
However, their participation In the digital advertising market in the United States, it decreases slightly with the growth of its competitors.
The eMarketer consultant estimates that Google and Facebook are capturing 56.8% of digital advertising investment in the United States so far in 2018, up from 58.5% in 2017.
Meanwhile , Amazon's advertising revenue is expected to increase 63, 5% this year and that Snapchat will increase by 81.7%.
Amazon and Snapchat are still not competing with Google or Facebook advertising companies, since their participation in US digital advertising spending It is still less than 4%. But it's worth watching their growth.
[ad_2]
Source link
