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July 3, 2018
One of the first marketing campaigns of the iPhone X we showed how the phone was able to take pictures of studio portraits. This is achieved through Portrait Lighting mode, which allows you to later edit the lighting of portraits by software and depth detection. But, at the level of a professional DSLR camera
Image by chainarong06 via Shutterstock
After the marketing campaign went public, several people filed a complaint with the Advertising Star Standards Authority, claiming that the iPhone could not be considered professional camera However, it seems that the organization gave the reason to Apple, is a professional camera and can display in their commercials.
As reported by Advertising Star Standards Authority, the iPhone X camera has a common focal lens used in the professional field (50mm) and the result of their shooting with software processing , they get results that mimic the photographs taken in the studio. That is why the company can continue to advertise as a professional camera, despite being just a phone.
Continue reading: The iPhone X receives approval, it is officially a professional camera
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