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Panama will hold the second edition of the day of super discounts "Black Weekend Sale" of from September 14 to September 16 with the addition of the following. a cultural billboard that includes a concert directed by the American singer Becky G and Colombian reggaeton J Balvin.
The Director of the Tourism Authority of Panama (ATP), Gustavo Lui, explained today Acan-Efe that the day of the reductions , involving 12 shopping centers, 10 located in the capital and the other two in the interior of the country, will include this year a section of musical entertainment outside purchases.
Tour Operators may sell promotional packages with hotel, airline ticket and ticket to attend concerts or sell each product individually.
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22,000 people are expected to arrive in Panama
"In 2017 ] the shopping activity was carried out by promoting the concert of the American rock band Maroon 5, some 1000 people from other countries this year we had to make a change for the most Latin type of market because it is the closest countries that come to buy, "said the minister at the same time. a press conference.
At the second edition of "Black Weekend Sale", which emerged as an alternative to the traditional "Black Friday" of 1945 the arrival of some is expected] 22 000 visitors from Brazil, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Guatemala from Mexico, Nicaragua, Paraguay and the Dominican Republic .
The musical panel that accompanies the day of the super-discounts consists of a concert "Panamax" which will take place on September 15 at Amador Convention Center, ] on the banks of the Canal, with recitals of J Balvin, Becky G and the Colombian revelation Manuel Turizo .
The full appeal "Zona Fest", with Panamanian artists and singers as during the three days of the day Super Discounts will be presented in the same convention center.
The campaign began in June
The president of the Panamanian Association of Shopping Centers (Apacecom), Nadkyi Duque pointed out that the 12 shopping centers will offer discounts of up to $ 25,000. at 70 percent of products, brands and technologies.
"In the first version, the Black Weenkend made transactions over 100 million dollars and the visit of more than 29,000 tourists, this year we expect this figure to increase "
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The Tourism Authority of Panama began on June 14 at the international level the digital campaign and televised sell the sale Black Weekend in several destinations in the region.
The event is a commercial promotion that has the support of airlines, tourist travel agencies, hotels, the Panama Tourist Board (Camtur) and the Association of Associated Restaurants of Panama (Arap) .
Tourism accounts for about 10% of Panama's gross domestic product (GDP), one of the most dynamic countries in the region, which experienced economic growth of 5.4% in 1945 .
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